Read These Tips To Find Out How To Promote Your Website

If you are trying to market a product, make sure a hefty portion of your marketing campaign is concentrated on online tactics. Media consumption is becoming more and more digital, and you must understand the importance of online marketing to keep up with competitors. This article will show you several ways to improve your online marketing campaign.

Include as much information as you can. When you are marketing a product or business, you want your reader to feel well-informed when they are done with your article. Your audience does not want to feel like they have to search in other places to fill the gaps you have left behind.

Most of the people that are going to read your website will read text left to right. This means that their attention will be focused on the top left corner of your page the majority of the time. Make sure that the more important elements of your page are located in this quadrant.

Internet marketing does not have to take place solely on the internet. You can reach out to bloggers regularly and then invite them to one or more conferences you host to get together in person. This helps build a sense of community between the bloggers and your brand, helping the bloggers feel more enthusiastic about continuing to write about your brand.

Creating a multi-sensory experience with your online properties is the key to successful internet marketing. Incorporate either an interactive space on your website, an audio option, a video option or all of the above. This will help visitors to your online properties experience your brand more fully and remember you above competitors.

Find a good role model or mentor. You will be able to avoid some mistakes by following the road that someone else has already walked. Try to regularly communicate with your mentor if possible, so that you can glean as much information as you can to make your business a success.

One of the easiest ways of marketing on the internet is sending e-mails. Nowadays, there are several software packages available that are capable of harvesting e-mail addresses from websites. You can also buy e-mail databases of people or companies most likely to be interested in your product or services. Only use the e-mail addresses of those who agreed to be marketed via e-mail.

On your site, make sure that you highlight not only the top sellers, but also the products that are not performing as well in sales. This is your chance to give your customers incentive to purchase these products and to shoot down any misconceptions that they may have about them.

Integrate social media outlets like Facebook and Twitter into your Internet marketing efforts. Social media websites keep you in constant contact with your visitors, providing a fast, easy way to send out updates or promotions. However, beware of being overly promotional in your comments and tweets. Instead, provide valuable, insightful posts with the occasional marketing message mixed in.

No matter what medium people use to access the internet (smart phone, touch tablet, laptop), more time is being spent online than ever before. Use this to your advantage in your marketing strategy. With the tips outlined in this article, you will get a head start in improving your online marketing skills.

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Frau beisst Hund 2014
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How to make cash with Pinterest? Let’s take a shot at what the individuals at Pinterest has to say about them making some money.
Pinterest at this moment in time is focused in growing the website and making it a valuable website for individuals to engage with each other. While, they are not looking for money as their number one priority; they are dedicated for the long term and desire Pinterest to live forever.
We know how companies have been using Pinterest to drive traffic to their website either to drive sales or capture leads. Does this mean that Pinterest has a business design tuck someplace? It has a high development rate, a rich leverage potential and hype among capitalists, not to discuss a possibility of overtaking Facebook at some point; there is definitely something in Pinterest that must spell M-O-N-E-Y.
Building your company in Pinterest is something that must come natural. Okay there are some snags right here and there specifically on the problem of copyright. Of course there is the ridiculous buzz being created however there is more than Pinterest that fulfills the eye.
There are several ways that Pinterest can in fact generate some earnings and not just depend on investor’s cash to finance their operations. These funding would make them one of the numerous businesses that have actually plied their items in the information superhighway. Among the unwanted tips that experts have actually provided to Pinterest to increase its profitability includes: charging businesses that are doing branded campaigns and generate standard advertising on the site; getting a piece of the affiliate advertising pie; giving freemium options to users and selling data for marketing intelligence.
Pinterest comes in a time that people are suffering from Facebook tiredness. Early studies have actually revealed that Pinterest is primed to surpass Facebook.
This is a huge thing for a recently established gamer that has a growth rate that is comparable to the escape velocity. Getting 21 million users in simply 24 months is absolutely nothing to laugh at. It is more users than other social media sites websites that have been around longer than Pinterest.
Right here’s the thing, formally Pinterest says that it is not eager on earning and concentrates its efforts to make the website important. We have to expect that anytime soon, down the roadway it will seek to have some cash due to the fact that it would be ridiculous to have a really important website and not able to gain the fruits.

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Internet marketing can take on many different forms, and video marketing is one of the most popular. After all, the internet allows for a multi-media experience, and people like watching videos. However, YouTube has recently started to remove marketing videos from its site, so there is a need for YouTube alternatives for marketing.

BCIT New Media, BCIT Cartoon, BCIT RetroJams, Troll Stickers, Kevin Semilla
Source: Flickr

There is no question that YouTube is the most popular video sharing site online, and will likely remain at the top for a long time to come. What this means is that you should still make use of YouTube if at all possible, but you need to make sure you go about it the right way. The key is to avoid any overt marketing in your videos. This includes the content of the video as well as the information you add when you upload your videos. If you do it right you will be able to keep your videos on YouTube, but it’s still smart to have a few alternatives ready to go if your account gets shut down.

Brightcove does things a little differently because it allows you to basically create your own online TV station. It’s easy to do and you can add your own videos as well as videos created by other people. The cool part is that it’s syndicated with other popular video sites on the internet. The ability to earn additional income through ad revenue or video sales is just the icing on the cake.

Dailymotion is one of the best known YouTube alternatives for marketing, and it has a lot to offer those who have an online business presence. You can easily upload videos, but there is more to it than that. There is also a B2B (business-to-business) feature called the Dailymotion Cloud that helps you to use video for your marketing purposes. The player can be customized for your users, and it allows your videos to be viewed on a variety of platforms.

Revver is another of the YouTube alternatives that gives you the chance to earn revenue from videos. Now, if you are simply uploading a video, then Revver will choose an ad to be attached to it, and you share the revenue that it generates. However, as a business owner, you can also pay to have your ad shown on videos which can bring in new business.

If you are looking for YouTube alternatives for marketing you don’t have to rely on video-only websites. In fact, just about any site that supports videos can be used for marketing purposes, though you may have to use your own bandwidth to host your videos. Social networking sites are some of the best alternatives because people use them to share things with each other, and if they’re sharing your video, then that means your marketing message is spreading.

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The Basics Of Mobile Marketing In A Nutshell

Sydney Sherrell, Social Media Manager
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Did you know that mobile marketing not only covers the most commonly referenced area of mobile devices, but also mobile billboards, travelling expos and any type of advertising that is in some sort of motion. If you ever wanted to further your knowledge of mobile marketing, then check out the next few paragraphs.

When using a mobile marketing camping for your business, be as transparent as you possibly can. Identify yourself as clearly as possible right in the beginning and also the brands you are associated with. People want to feel secure and trust the marketing that is coming to their personal devices so you have to be transparent and let them know who you are.

Be short and concise with your SMS messages for your mobile marketing campaign. Messages are limited to 160 characters, so put some thought into how to convey your information clearly yet briefly. If you use abbreviations in your messages, make sure they are commonly accepted and make sense to your customers.

Offer check in bargains and discounts at your brick and mortar store. This encourages individuals to “check in” while visiting your location, and increases your exposure to their friends and family. Some businesses have seen a significant increase in traffic just by taking this step. An app like Foursquare can help with this.

Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin, to maximize the potential of things like audio, location-awareness and video. Have a solid idea of how to incorporate all of it into your promotions.

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Do some research about mobile marketing before you start planning out your campaign. Make sure you understand what people will respond to, and how you can make mobile marketing fit within the context of your other marketing strategies. Hire a professional if you are not sure you can make the best decisions by yourself.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

In conclusion, not only does mobile marketing cover a wide amount of media types, but it can also be used to appeal to a wide variety of customers. You should definitely give the tips and tricks provided in this article a try; and you should be ecstatic with the results that you see.

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Boost Your Business Success With These Mobile Marketing Tips

Mobile marketing is a fairly new competitor in the advertising world, but is quickly gaining momentum and becoming an industry standard for success. It requires adaptation to new and more compact media, thus a different way of thinking is required to capture and keep a potential consumer’s interest. There are plenty of ways to do this, but they will require some new concepts and a sharp mind.

Take the time needed to learn how social media works, and how mobile marketing works right along with it. You need to do your research or extract the knowledge from those who already have it. Hire someone if you need to and it will pay off in the long run.

Establish a policy about engaging in social media. Every one on your team should know what kind of interactions are appropriate and where you decide to stop. This will help everyone understand how they can use social media as a professional tool, while most people are used to using cell phones and other devices for their personal use.

Try not to use large graphics in mobile marketing campaigns so your readers don’t have to waste a ton of bandwidth downloading your text or email. Instead, use your copy to give an effective sales pitch which is targeted towards the demographic of the recipient. This will get you more conversions than a graphic any day!

If you have people working for you, make sure you explain to them how and how not to approach social media. Your mobile presence is very important here, and the last thing you need is someone representing your company poorly by deciding to spam social sites or to present your company in a bad light.

Include a link to your website at the end of your message. You should develop a mobile version of your website that people can easily navigate from a cell phone or tablet. If you do not have a mobile website, most users will still be able to access your regular website on their phones.

Make your messages fun. Remember that mobile can also be used as a source of entertainment. Make your messages interesting and exciting, while providing the subscriber with either meaningful information or entertainment. When subscribers are doing something or just waiting for something somewhere, they will look to mobile as an exciting or enjoyable distraction.

QR codes are the latest trend in mobile marketing. You want to put a bar code on your product, and the customer can then scan that with their smart phone. Once that bar code is scanned you can have it set up to link them so a coupon or video, really whatever you want that will bring more interest to your product.

Those are a few ways to spread your message via the mobile world and still manage to look professional and elaborate. Compacting your advertisements or messages is not an easy task and takes some practice through repetition. As long as you follow the advice and study for your audience, you are sure to increase profits.

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2013 Yeggies
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There are too many methods available for you to choose. It is difficult to choose one, isn’t it? But do you know that all of the methods you are choosing could really be effective for you? You should just make it possible to use the method you chose effectively. There are different methods in the internet, but it is also impossible for you to apply all of them all at once. You could do it with a professional aid. But if you are working alone and you still do not have enough money to spend, it would be impossible and risky for your capital investment.
There are different things you should remember in order to choose the best possible method in marketing if you are a beginner. First, you need to choose the marketing method that would certainly be flexible for your time. You should not choose methods that would put your current work at risk. But if you are very dedicated to do so, it would be your choice. One of the most tedious works of marketing is bookmarking, daily article writing, as well building your blogs.
On the other hand, you should the marketing method that would not be costly. If you are still a neophyte, remember that you may not be having the right amount of capital for your business. As much as possible, do not invest big immediately not unless you have your money prepared. Lastly, do not choose a marketing method that would certainly bring your anxiety as well as too many mistakes to commit. Do not push yourself too much just to try complex marketing methods. Make sure that you would not exert effort for nothing. The complex marketing methods may be effective but there would be bigger possibilities that you would fail if you are just new in the industry.
One of the marketing methods you could try today is social media marketing.
It is sure that you are finding it hard to understand this marketing strategy, but this is quite easy as you think it is. The personalized service of media is particularly rampant today. More people even consider it more effective to rely on than other methods. This is particularly because of the tools used by this type of marketing. The tools would include the social networking sites, photo and video sharing, as well as blogs which tend to be the most effective ways of becoming known in the internet.
There are different advantages provided by the social media personalized service, such as the following:
1. Improved Market Targeting. It is sure that even if you are having a small business online, you would not only target your potential customers locally but also globally. This is particularly because of the larger scope of marketing you would gain. There would be more exposure for your company.
2. Cost Effective Marketing. Most of the social media marketing tools are very low in price and most of the time, have no fees at all. This would be helpful for someone like you who is just starting a new venture.
3. No Programming Skills Needed. It is certain that you would not find it hard to use the social media marketing method since all of the tools available for you are GUI-enhanced. Everything would not require you to code and manipulate different computer languages.
4. Replacement For Ads. Most people today are no longer impressed on how ads could work for them. This is particularly because most people do not click the ads anymore. This is because of the fact that there are ads that could include pop ups as well as viruses.

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Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one-way process but is a two way communication.
Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too.
Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.
Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users.
There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest-ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word-of-Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service.
With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.


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Social Fresh West 2012
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Social media sites, like Facebook, Twitter, Pinterest, and LinkedIn, have become a huge hit for business owners over the past couple of years because of their huge marketing potential. The fact that you expose your business to millions of people all over the world is nothing short of tempting. If you rake in a fraction of that, you’d still be raking in hundreds or thousands of people to your business, which is more than enough to increase your profit and build your brand effectively.

But is it enough to create a social media account and wait for it to work its wonders? You’d have to do a lot of work and tweaking in order to really maximize social media. How does one effectively make use of these social media sites?
For the sake of this tutorial, let us pretend that you are the proud owner of a dog grooming business.
1.) Keep it updated – Whether you’re limited to Twitter’s 140 character limit or Facebook’s status content, you need to keep your social media updated with fresh content. In this case you can post a link to an article about dog grooming or your own article with a link to your website or business’ contact info. Your customers will appreciate the fact that you are updating your page and they can expect fresh content. This also gives them an idea that you can address their concerns through your social media accounts because of the frequency of your activity.
2.) Post relevant content – In line with #1, update your page or account with relevant content. It doesn’t have to be a long-winded post about the perks of grooming, but it can be a video or picture on topics relevant to your business. For example, I can post a video about DIY dog grooming. People are looking for information online, and one of the most effective ways to build brand is to develop your authority.
3.) Offer incentives to frequent or share your content – Social media sites have different features which allow people to share other people’s content. If you want to build your brand effectively, offer incentives to people who’ll share your content. For example, you can create a contest on Facebook which will allow people to post their photos of their pets on your page and share it to their friends. The photos with the most number of LIKES will be the winner. This is just one of many promotional contests that you can do in social media sites. If you can get 100 people to participate in your content, that’s 100 people who’ll share your social media page and their content. It’s a WIN-WIN situation for you and your customer.

Doing these won’t take up most of your time. Try to set aside 2 to 3 hours of your time to manage your business’ social media accounts, and see how far it can take you.

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No small business had an easy time starting up. Apart from arduous effort and tight budget, there must be that activity called social media. It’s not something you could purchase or pay people to do. Sure, social media marketing and its management could be implemented by tools and software, or you could hire out an expert to do all the corresponding tasks. The thing is, you first have to know what social media does for a business.

Now, do you understand why you’re prodded to go active on social media? What really is the role of social media when it comes to marketing, customer support and all other aspects of your business? These two questions – and many more – could be answered by reading on. Definitely, you will soon learn the major role of social media in raking profits, earning loyal customers and managing your ads, marketing and sales.

So What Is Social Media?

It is in reference to the means of communication and interaction amongst people using of internet-based technologies, to include mobile platforms. It comes in many forms, but the most popular social media type would be social networking sites such as Facebook, weblogs or blogs, social blogs, microblogs such as Twitter, and content sharing communities like YouTube. For purposes of categorization, there are six different social media types. Adding to the ones mentioned would be virtual games and virtual social worlds, as well as joint endeavors which allow internet users to take part.

The good thing about most of these social media types is that they are now available in one integrated platforms. Thus, sharing of content, communicating and emails can be done in just one platform or social networking site.

What Help Does It Bring To A Small Biz?

Being a complex and yet highly viable investment, any business can gain big with mixing two or more types of social media. In one swift swoop, targets like customer support, branding and building online presence and business marketing can be achieved. But more so, any small biz would benefit from social media because it is the quickest, most effective way of communicating with customers. These days, more than ever, digital communications is something that’s in everyone’s palm. Think of what your business will gain if you’re active in the social media sphere!

Ever noticed how decades ago businesses would spend so much on trying to sell? Well, nowadays, it’s not hardcore selling anymore; not even about heavy ads that costs much or too laborious to plan and carry out. With social media, it’s all about making connections, be it with existing and potential clients, other businesses in the same industry, or the community. It’s all about genuine interaction while being able to subtly highlight marketing efforts. Hence, social media is a more personal, thus human and credible, approach to interacting with customers.

Another great thing about social media is that it doesn’t need big, costly campaigns to reach out. More like, it needs simple, small but powerful acts, such as sharing your thoughts or newest product online. Not only does this happen quickly, there’s that human element that is perceived lacking in many big time advertisements. See, social media makes small businesses and their owners just be themselves – get involved, express moods, reach out, ask for help… just be human!

Best of all, being in the social web makes any business available for everyone. Call it customer support, call it PR management or call it whatever you like. But no other time in the history of small businesses have mails, phones and walk-in queries become so quick and easy to do. All these can be done at one time with a social network site, a blog comment or a shared video!

So, do think about it and get your small biz active in the social media sphere soon!

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Social media marketing has taken the World Wide Web by storm. Different forms of social media have popped up left and right. Consumers have taken to it very well and businesses have made a fortune thanks to it. It’s obvious that social media marketing isn’t going anywhere and that it’s here to stay. This means that a lot of different trends are sure to come out. Here are some things to look out for in the world of social media marketing.

Social Fresh West 2012
Source: Flickr

1. More Videos – YouTube has dominated social media videos. As people have seen the success of this there are likely to be other platforms used. A lot of other video sharing websites are likely to pick up the pace and keep up with Youtube. With the number of people already making use of YouTube it will only be natural for businesses to try other platforms which are more business oriented. Live streaming and interactive broadcasts may also start entering the social media marketing.

2. Going Mobile – the internet is everywhere and accessing it can be done from mobile phones. Social networks such as Facebook and Twitter already offer versions that can be used on mobile phones. Other social media platforms are likely to follow in suit allowing customers to take social media marketing to the next level. Now, people don’t even have to go to their computers to be able to gain access to social networks.

3. Questions and Answers – while Question & Answer (Q&A) sites like Yahoo! Answers and JustAnswer have been around for a while, not a lot of attention has been given to these. With the continuous rise of social media marketing, the trend for purchasing things may change. More and more people are likely to visit these types of websites for quick information on products or services that they may be interested in. Whether they decide to buy something or not can be affected by this type of sites. On the other hand, businesses can easily use these sites to collect important data and feedback that can affect how they market or sell products and services.

4. Integration – the use of social media doesn’t end with the different networks that we use for marketing. It moves a step up by having it integrated into websites. If you use this to interact with your consumers, why not put it on your website? Twitter, Facebook, Stumbleupon and many others are just examples of social networks that let you integrate their platforms on your website. Why wait for your customers to visit these sites when you can bring it to them directly through your website?

5. WordPress – this open source publishing application is most likely the most social media friendly. It comes with an extensive list of interactive features, not to mention a lot of plugins to enhance a website. The best part is that a lot of this can be accessed free of charge. Many of these plugins that you get for free are also ideal for search engine optimization of your web content.

6. Location Based Marketing – checking into a business has become a popular trend on networks such as Groupon, Foursquare and others. As consumers continue to check into your business you can gain a lot of important information. You can get a better idea of who to sell to, what people want and more. In short, you can narrow down on your target market easily and get a higher return of investment. This is especially true for businesses that also have offline locations.

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Social media is a perfect vehicle for connections between family and friends. While it has many marketing opportunities there is a more personal side to social media worth exploring.

Social Fresh West 2012
Source: Flickr

For instance, families used to connect only through the occasional letter that may be passed around from one family member to another and photos of grandchildren were passed along in Christmas cards.

Today social media is having an impact on how scattered families can remain connected. Beyond the useful emails, the use of social media can allow families to access a number of methods to help keep others up-to-date on family news.

Slide Shows – this is a photo tool that can allow you to send highlights of a special event in the life of your family such as a birthday party, anniversary or family trip. In a matter of moments your family can gain access to a visually pleasing presentation of your most immediate adventures.

Social Networks – many social networks provide a privacy setting that only allow approved members into your personal network. For all intents and purposes this type of network allows you the privacy you may desire in sharing family news, audio, video and photos in one convenient setting. Other family members can also set up a privacy account, which allows a no-cost alternative to family connections.

YouTube – Video sites like YouTube can be repositories for family videos. In most cases, however, the video information remains available to the public for viewing. If privacy is a primary concern there are programs such as BigUpload that will allow you to host a video or other large file and select email addresses to receive access to the files for download.

Family Forums or Blogs – the use of a forum or blog can allow the various personalities of your family to shine through. They can also allow you to coordinate potential gatherings or gift exchanges. Due to the dynamics of family there might even be the occasional bit of tension – even cyberspace can’t change that.

The use of social media offers great opportunity for families to enjoy the privacy you want with the connectedness you desire.

When you participate in a social network you can also branch out to visit other friends without disrupting the privacy you need. If you desire a more public profile you should check with the social network to see if they allow a second account. If they do, the second account can be used to keep in contact with a more public audience.

Social media provides a unique opportunity to connect families in the 21st century. Perhaps it is an idea worth pursuing.

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The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business.

Social Fresh West 2012
Source: Flickr

While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus.

What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment.

Social media can be presented in many different forms. Let’s take a peak at a few of them.

YouTube and other similar video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business.

MySpace and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television.

Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader.

Forums – This can allow you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more.

Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronounced impact in social marketing.

This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message.

I can’t stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.

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Social Fresh West 2012
Source: Flickr

Social marketing will enter a very exciting phase in the New Year. The name of the game will be the same but the theater of operations will be quite different. As we have seen in 2013, social media marketing has become more location-based, mobile and personalized. These are the three unique aspects that will help redefine social media in the future not just in 2013.
Social technologies will remain at the heart of people that is connected to the Internet. Still social media marketing will have its place in the sun. It will become an integral part of the marketing mix of businesses big or small. Social media marketing will become a significant contributor to our personal and business life.
What will become of social media marketing in the New Year? How would a technology that changed the way we connect to each other change our lives further? Will there new technologies that will make or break the leaders of the social media world? What will the future holds for humanity as it becomes more socially connected, albeit in cyberspace?
Social media entertainment boom
For the first time in human history, around a billion people saw the Gangnam style video on You Tube. Entertainment and popularity will be defined on how you are received in the social media space. More shares and more views mean that social media will shift its focus to become an entertainment power house. Social media marketing will have to refocus its attention in coming up with content that is not text based but more on videos and audio. This means that there would be a paradigm shift from traditional television. It also means more people wanting to have their music and shows all within their social media accounts.
Social television
As we have become more connected with social media, we will be watching our television through social networks. As mentioned earlier, the way we have our TV’s will be connected on our exposure with social networks. Sites like Hulu will be more integrated with social media sites to deliver their content to where the eyeballs are. This will make social media marketers scampering for places on the content delivery sites and the social media sites jockeying for position to get attention. As television becomes more social; television networks will see more rationale behind audience reaction and commentary as it becomes more real-time.
Targeted news
Social media marketers will have to realize that the news will become more personalized and targeted. How the news will be delivered will depend on the reader. This personalization of the news is not new. It has been the norm since there were news aggregators on the Internet. What will make this Internet news 2.0 a success is the fact that it will allow more social interactions and pushed news items to satisfy the things that you are interested in reading.
What will become of the next wave of social media improvement? More tasks and challenges for social media marketers wait for the New Year. They have to remain vigilant lest they want to wither and die.

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If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero.

Picture of The Week 05-16-14
Source: Flickr

Social media has become the cyber equivalent of Inspector Gadget.

A variety of websites have been developed to allow social media users to develop their own special site designs. This freely available resource is actually designed to facilitate marketing for those that develop these artistic backgrounds. Every site that uses one of these designs will have a link to the originating site designer’s website.

Beyond this function social media users can include personally developed videos. Codes are available for most widely used video sites like YouTube. Simple copy and paste the code in your bio or “About Me” section and the video is up and running.

Music clips can also be placed on social media sites to allow you to express your individual tastes better than many other forms of media.

You even develop a business or personal pictorial slide show that includes music. This can help you develop a more tender and professional touch to a social media site.

One of the greatest elements of a social media network is the fact that they are filled with links. The addition of friends or contacts within the context of social media can allow for an even greater amount of links.

While most people have thought of social media as a means of personal connection and an ingenious way to spend your spare time the truth is social media can be a very personable friend to online business.

More and more businesses are registering a business account and pulling likeminded individuals together in a social network that includes all the elements of a blog with much more individualized information and a cross connection of contacts.

As with any online tool social media can be abused. In fact there are many online businesses with social media accounts that have only considered social media as a marketing tool while missing the point of human connections.

Social media is a velvet-gloved marketing tool. It can be used to draw people to your primary ecommerce site, but if you treat your role in a social media environment as simply a means of collecting customers you may find individuals removing you from their friends list. In such a scenario you become viewed as a spammer. The tolerance level for bold social media marketing is pretty small, so always work on developing friendship and trust first. In this environment those two qualities will go farther than flashy signatures and standard marketing tactics.

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SEO video about how some websites and web pages build authority that makes it virtually impossible to outrank them in the search results for relevant queries…

video marketing

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In the physical world you can easily sell a product by your interacting behavior and your marketing tactics. But in the e-world where there is no face to face interaction and all marketing is totally a game of your site’s interaction with your visitor which may desperate them to turn into your healthy customers. While designing your site you must know who your target people are and what are their needs and will your website turns to be beneficial for them. A website’s form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later.
To succeed at your online business (whether you are selling your own
product/service or are selling for other merchants as an affiliate), you need a
Web site created just for that – a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and
Having the right tool and the right product alone doesn’t insure the success of
your website. There are many factors to be considered while designing a site.
Unfortunately, most of these are easily ignored by Internet business owners.

Build It for Speed
It’s a fact of modern life – people are in a hurry. This means that you have
between 10 and 30 seconds to capture your potential customer’s attention. To
minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market
Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

Focus the Site
Make certain your web site is focused on the goal, selling your product or
service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Selling all products on the same page may annoy your customers and he may never comeback to your site.

Credibility Is Crucial
The most professionally designed site won’t sell if your customers don’t believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Make them sure that their information is not disclose to anybody at any price.

Navigation should be simple
Make site navigation easy and intuitive. Your all pages should reachable within three clicks. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. A simple navigation may hold your site’s visitor for a long time and may create a chance of some more bucks for you to enjoy your weekend.

Consistency is the key
Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Make your site interactive and personalized
Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Content is King
Good content sells a product. Ask yourself the following questions. Does your
copy convey the message you wish to get across to your visitors? Is it
compelling? Does it lead your visitor through the sales process? Have others
review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. Well its contents that talks with your customers so make it to the point.

These eight, simple rules will go a long way toward the improvement of your
website and most importantly, turn visitors into loyal customers.

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If you pay it close attention, there’s all kinds of ways to make a fortune in the business of sports. Here’s a story about an idea a whole bunch of law firms must be wishing they had thought of first.

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For roughly sixty percent of the take, Curtis Management Group of Indianapolis has built a booming business and reputation for success, negotiating contracts and developing the business interests of inactive star athletes. That in itself isn’t unique, but their list of clients certainly is.

The majority of the inactive star athletes Curtis represent no longer play because they’re dead!

It is long established that there’s huge money to be made in appearance fees, licensing and endorsements by popular figures at the height of their careers. And, a ton of agents are waiting to pounce on the opportunity to do the marketing in an overly competitive field.

Back in the early 80’s, Mark A. Roesler, a young Indiana attorney saw his unheard of niche.

Armed with a legal knowledge of the rights of estate, and an inventive mind, Roesler set out to build his business, first focusing on deceased entertainers. Not long into his new venture, he unearthed a wealth of interest and lots of earning potential in sports legends. Promoting and protecting their rights is the bulk of his business.

Roesler’s list of clients under contract has grown to include some 80 deceased sports personalities; some of whom are earning the biggest paychecks of their er…lives. CMG’s “who’s who” stable includes the likes of Vince Lombardi, Johnny Unitas, Cy Young, Babe Ruth, and yes believe it…. Cigar.

Technologies such as realistic computer animation and super-imposed video imaging can bring sports legends of the past into the present to share the screen with live actors in modern day situations. The possibilities seem boundless and it all seems so natural.

There’s some very real advantages working with personalities whose never say die attitude is what made them famous in the first place.

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Dare we inform you what E-commerce is?

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Looking at the buildup nearby the internet, it makes us sense that you almost certainly have already seen or dealt with E-commerce. But for the sake of those of us who haven’t, we’ll describe E-commerce.

“E-Commerce is a separation of business, where products and armed forces are advertised, bought and sold in excess of the Internet. “

Many businesses have turn out to be enormously profitable from side to side online sales. Small companies and even those can also market their products or services on a universal basis through e-commerce. Large companies can decrease sales and stocking costs by advertising online.

Multimedia presentations:

Multimedia presentations generate intensified communications knowledge in a great deal the same way as small screen or cinema advertising.

The mixture of text, imagery, video, sound, Flash and 3D animation captures the notice of your goal audience and delivers messages that inspire – from influencing purchasing choices to rallying employees around strategies. They can be used as separate tools or built-in flawlessly into a PowerPoint business arrangement.

In an ideal world suited to transmission core messages or location the scene for amazing to come, multimedia presentations create just right conference/speech openers, showing eye-catchers or sales ground overtures.

Our Strength:

Our extensive ranging skills and knowledge in rising e-commerce applications can grip any web based obligation you suggest to us. At TECHNO following compensation make sure that your e-commerce project is an achievement:
Domestic enthusiastic and extremely skilled team of full time developers who are ready to gets together any kind of challenges.

4+ years of occurrence in implementing web based applications with e-Commerce capabilities.

More than 150 fulfilled customers all over the kingdom and abroad.
We specialize in Web Development, Email Marketing, Website Branding, Search Engine Optimisation and Multimedia presentations to make the project a success.

Take on devoted teams to update and preserve your project or coach your team to do the similar.

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Beginning in 1979, video games slowly started to invade homes and occupy young children and adults alike. The first video game was created in Japan and it has evolved greatly over the years. Video games have not only become a hobby for young children, but they have become an obsession for young adults. Individuals are constantly in competition with one another to have the latest and greatest video game. They also race one another to conquer all the levels of the most challenging games. With individuals constantly looking for new challenges, the area of video game design has increased in popularity.

Marketing Marathon Lisboa 2013 - Quarta-feira 6 Nov
Source: Flickr

Children are becoming fascinated with video games at a younger age. To prevent them from becoming zombies in front of the television, video game design companies are incorporation education, as well as physical activity to most of their video games. Games such as V-tech and Leap Frog use colors, numbers and words to educate young children on how to read and count. One recent game that has revolutionized the video game industry is Nintendo’s Wii. This game console uses video games to incorporate physical activity. Game users are required to use their physical skills to complete tasks such as fishing, bowling and tennis. While these games aim to educate and increase physical activity among youth, there are still traditional games on the market that simply aim to entertain.

What once started as a recreational activity, video gaming has now become a sport to some people. There are actually tournaments around the world where individuals compete against one another in the latest video games. Individuals also create teams to compete against individuals from all different countries. While most people think individuals play these games for fun, it is actually a very competitive sport. Individuals train for months, even years to master the skills need to conquer a game. They study each video game design and try to learn all the tricks and special features of each game. Individuals are not competing for bragging rights. Some tournaments offer prizes in excess of $500,000, proving that these games are not to be taken lightly.

With the increased popularity of video game tournaments and leisure activities, the career field of video game design is in high demand of qualified candidates. Colleges all over the country offer programs to teach students about video games and how to design them. Courses include work in graphic design, script writing and drawing. Classes are also offered in a variety of different specialties aimed to make individuals marketable in a variety of different fields. Students learn essential computer skills such as Photoshop, animation and cinematography. However, these computer skills are also important skills in different career fields, therefore opening numerous opportunities to graduates in this specific program

Upon completion of a video game design program, students can work for numerous different companies. Design companies are constantly looking for fresh thinkers and creative individuals to take their video games to new levels. Students in design programs learn how to conceptualize, design and plan animations and video games. They also learn how to produce and evolve character models and design levels in video games. Along with these important video game skills, students also learn marketing, business and entertainment law to make them a well-rounded candidate.

With a video game design degree, students can not only use their imaginations to create games, but they can also manage the production of games or be a critic with the skills they learn through this particular program. What was once thought of as simply entertainment has become an increasing popular industry.

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Advertise by developing rich content and great graphics. Experiment with developing audio and video streams with updated information about your company. The applications of all the new avenues of web media are astounding. Flash and animation has been around for a while. It is appearing on many more websites in newer and bolder ways.

Marketing Marathon Lisboa 2013 - Sexta-feira 8 Nov
Source: Flickr

However, the use of static images still emerges as one of the most used elements on a website. This is changing as the new internet advertising is saying it with commercials. Business strategy is always to reach the maximum potential customers with the most effective information. Everything can be more effectively showed digitally and in real time by using video. To give your company a web identity you have to have a great way to show it off. Today’s web viewers are coming to expect a more complex media presentation.

To become a strong brand you have to connect to an audience that expects the latest and best from the web. It is a new breed of viewers that you have to captivate with rich content. Even if you are on a marketing budget this is still the most cost effective way to engage the consumer. The landscaping of advertising has changed. Magazine, newspapers, and business trade shows are loosing their edge. The public now wants the show brought to them in an entertaining fashion. Time constrains and the cost of travel has seen many trade show booths drawing much fewer potential buyers. Static glossy magazine ads cost big bucks and are not getting the bang for the dollar.

Above all the messages on the internet will pull in people who are traveling the super highway of information if they can find it quickly. That is why you have to make sure that anyone looking for your product does not have to do a knock-out search to find what they need. Obviously, it is critical to your business that someone has the directions to your location. I recall that while doing a knock-out search for a company with a product I needed I stumbled upon a similar rendition of what I needed. Guess who got the sale?

The lesson is that when you transform your business with web technology you hire out the whole project. Basically what a business needs is a professional company that can create and market your identity. Success starts with going for quality advertising with quality assurance and a strategy for optimizing your site in a highly intuitive and effective way.

The greatest investment that a business can make is to work with a team that can fuel innovation and creativity that blast you off the launch pad in the shortest time. With all the new gismos that are available for websites this is not a go it alone project anymore.
The incentive of increased sales is why you need people who know how to raise awareness of your business

Going digital online is exciting and leaves the audience with a better picture of your company. The return is better than anything that you can expect from traditional media. Whether it is brand extension or mapping out a bigger empire by adding additional concepts you have the attention of an audience that has become draw to your presence on the web by the appeal of your website. Experience the rewards of enhancing the web uses experience when they tap into your company’s vision and quickly become captivated by your business model.

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The globalised internet economy has effectively reduced barriers to markets in all parts of the world. It is now possible to converse with partners, suppliers and customers seven days a week, 24 hours a day with practically no time and distance barriers.

Marketing Marathon Lisboa 2013 - Quinta-feira 7 Nov
Source: Flickr

As a result conventional methods are no longer sufficient to reach potential customers. Companies must adapt their marketing methods to include communication tools, such as VOIP, opened up by the Internet.

One very powerfull method of reaching customers and prospects is organising regular Web Events in the form of live online presentations and seminars, also called Webcasts or Webinars.

With the technologies that are now available on the Internet, you are now able to present content in a compelling way by using audio, video, animation and graphics. This cannot be matched in any way by printed materials or a phone call.

The advantages are obvious. In comparison to Trade Shows, locally held Training Workshops and Seminars, a Webcast is set up in a shorter time span, with much less reliance on resources and manpower, resulting in a improved cost effectiveness.

By repeating the Webcast at various dates and times you also allow your prospects and customers to choose a presentation which can better fit their schedules. It will also allow you to reach more potential customers.

A positive side effect, is the use of audio and video recordings to enable you to reach other prospects once the Webcast has been held. By posting the recording on your website, you can further profit from the Webcast. For example, you can use it as an on-demand product to build an opt-in list, improve your customer service or even to generate an additional profit stream.

Now consider the choice you offer your customers and propects. By just comparing having to travel to an event location and waste precious time in traveling, as opposed to attending a Webcast at your own PC, at a time they can choose, the latter choice wins everytime.

This means you are able to reach a targeted audience and interact with a maximum number of people regardless of time zone, location or other restrictions you would have, by traveling or meeting the person face to face. You are able to do this at a fraction of the cost that a normal event would incur.

At Conferentia, we use our VOIP Conference System to host regular Webcasts to show our prospects just how they can use Conferentia to do the same with their own products and services.

We have found that once the Webcast concept is set up, with a little practice, people easily slip into the role of moderator and presenter. Someone who is used to doing live presentations has no problem with the change to using Conferentia.

You can practically take your PowerPoint presentation, generate HTML-files out of it. Put it online and you can use it in your Conferentia VOIP conference room within minutes. You send an e-mail to customers and prospects and can have them attending your Webcast within the first 24 hours. It is easier then you think.

I recommend you visit one of our Webcasts and see for yourself. You will be surprised at the ease of use and I am convinced you will be planning your first Webevent within minutes of being online with us.

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One look and it’s not hard to tell how much animation and game design play a role in the world of media arts. The number of new technologies all rolling around together in the same pot is what ends up creating the stunning visual effects that leave people wanting more. The only limits there are seem to come with the boundaries of the imagination.

The soaring popularity of video games has a great deal to do with the lifelike animation. Great animation and other elements of game design work together to make the player feel as if he or she is actually in the middle of it all. When this happens, a game is considered to be truly successful.

Rarely does anyone stop and think about all the elements that go into animation and game design. The sleek and finished end product disguises months, if not years, of ground floor concept development all the way to marketing and public relations. Without the individuals behind the project working in cooperation, most concepts would never even get off the floor.

Those who enter the world of animation and gaming often do so because it is their passion. They not only love video games but the many facets of which they can consist. Luckily, there are now many educational options that allow the complete study of this type of media.

As technology continues to evolve, it takes the venues of animation and game design with it. Those who study in this area will not only learn the aspects of such things as CAD and 3D applications, they will continuously update their certifications in the field. A career in gaming and design means being at the forefront, and staying at the forefront, of all the latest technological developments.

Because of the need for high-level skills in 3D modeling or the concepts of game development, entry-level positions to this type of career will require at least a Bachelor’s degree. Prospective employers of the gaming world are looking to be the best and want employees who walk in the door with phenomenal skills. Exceptional skills coupled with passion make for the most winning combination.

A Bachelor’s degree is what gives students a foundation in the basic elements of both gaming and design along with their practical applications. From developing a story to character design and modeling, this is where many students begin to develop their portfolios. In no time, many find they are able to branch out into various areas of the career path that suits them best.

A Master’s degree allows an individual to combine their experience and education to handle the responsibilities of running entire departments. Ensuring the collaboration of different departments is always a necessary aspect of game development. From visual concept development to public relations, each plays a very necessary role in ensuring a game’s success.

Those who choose this vocation often do well because their job brings them such a high level of personal fulfillment. It is also a field that is growing by leaps and bounds and has a very solid future. A career that has such a strong foundation in technology can also mean a higher starting salary than other careers.

Animation and game design is an area that is catching on like wildfire. A laid-back field, rarely will one be required to wear a shirt and tie to work. At the same time, it is one of the most competitive occupations, requiring the best in high tech skills. In this vocation, individuals combine their passion and their career and that is the very recipe to their inevitable success.

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If there is one area that technology has enhanced by leaps and bounds it is the world of video game design. With stunning effects and graphics, video games are more popular than ever. Just when it seems they can’t get any better, something comes along that allows them to continue to amaze and astonish many with lifelike detail and captivating features.

Those who enter this field not only love video games but also have a great respect for all that goes into creating them. Behind every great game there are a number of elements that work together to create a mind-blowing end product. A lacking in any one of these elements can mean the difference between a game that flies off the shelves and a game that barely makes it off the clearance rack.

More than anything, video game design consists of teamwork. From concept to finished product, individuals trained in graphic design, computer animation, marketing and public relations are only a few of the job titles associated with this type of career. Each has their own various skills that are not only beneficial but also crucial to the production of video games.

As the popularity of technology and video games skyrocket with no end in sight, many educational institutions have begun offering courses in video game design and animation. Students can learn how to create games, develop software, use animation mathematics and master coding languages. These state of the art skills provide a well-rounded education in order to prepare one for a career in the real world of video games.

The amount of high tech skills in this field is likely to require a Bachelor’s degree in order to be considered for basic entry-level positions. A Bachelor’s degree will give the fundamental knowledge of the field and can require as little as three years to obtain. With time and experience, one can then move up and branch out on their career path with further education.

With a Master’s degree one will not only have high-level software programming and design under their belt but the ability to oversee the coordination of large productions. While the head of a division faces large responsibilities and challenges, their training gives them all the skills they need to effectively handle the development process from start to finish. It is a career that is highly challenging but just as satisfying and rewarding.

Those with degrees in video game design can count on a good starting salary that only gets stronger with time and experience. The more skills under one’s belt, the better their income will be. Employers in the video game industry are always looking to be the best and can only do so by hiring those with the top skills.

As technology constantly evolves this field in and out of different phases, one must have a flexible personality that can roll with the inevitable changes. It is also a field that is competitive, requiring individuals to have a winning attitude. Because of the amount of computer programming that is involved, a person interested in this field can expect to update and learn new skills on a regular basis.

Those interested in video game design have the benefit of knowing theirs is a career choice that shows no sign of slowing down. As new technologies combine, individuals in this vocation have the very opportunity to be at the forefront of shaping part of a population’s culture. Despite the fact that video games have become a billion dollar industry, elements of video game history have managed to become a unique reflection of the times and the world we live in.

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If it weren’t for the advances in technology so prevalent in animation and game design, who knows if video games would be as wildly popular as they are today. The outstanding, nearly life like visuals enhance the game playing experience like never before. The best part is there is no end in sight for the advances to animation and technology.

Year after year, video games come out with stunning graphics that, when combined with a great storyline, pull players deeper into the game. Not many even stop to think about all that goes into creating these stunning visual effects. The truth is that without the concentrated efforts of a group of passionate individuals, the game would not likely exist at all.

Those who opt for an education in animation and game design are typically those who have a great love and respect for video games. It is an education that peels back the layers and teaches students how video games are made from concept to finished package. Students can take their greatest interest, combine it with their skills and end up with a career that excites and challenges them like no other.

It would only make sense that those who have a love for video games would be the best minds behind the most revolutionary games available. Their passion mixed with skills and imagination is what takes the world of video games to new heights. These individuals also have a knack for finding the solution to every puzzle.

No matter how much a person loves video games, a career that uses so much technology will entail a great deal of in depth training. Basic entry-level positions into the field are likely to require earning a Bachelor’s degree. With as little as 3 years of study in some programs, a person can learn all the necessary fundamentals and be on their way to the job of their dreams.

Many students enjoy the opportunity for hands on learning with this type of education. There is nothing better than applying the knowledge one receives and seeing it in action. This builds confidence in ability and a wonderful sense of accomplishment.

With technology constantly evolving the way it is, it is important that students learn all the latest skills. This is why opting for accredited programs regularly examined and approved by a certified educational committee are a best bet. A well-rounded course helps students learn everything from CAD with 3D applications to networking and private marketing.

Another bonus of an accredited program is that of financial aid. As many fear the burden of tuitions and fees, this can help make the choice to pursue a degree in this field much easier. Those who qualify can look forward to getting started on the right path almost immediately.

Once a student begins their education in animation and game design, they may be pleasantly surprised to learn how many different aspects there are to branch out into. It is not uncommon for prospective students to start out in one area of interest and end up in another. With so many different choices and directions, there is little chance for getting stuck in a rut.

For those already in the world of animation and game design, furthering one’s education is the key to taking on greater roles and a higher earning potential. Those who work as the head of a department will have an opportunity to be involved in nearly every aspect of game development. They must also have people skills in order to know how to help individuals work together in a smooth and cooperative fashion.

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Today, the web has become one of the most common platforms for individual interacting socially and marketing services and products throughout the world. With even more bandwidth, now readily available for almost the rate of peanuts, it has become extremely easy to put up content through audio, video and images as compared to plain text. As the internet began to remove and technology improved, driver were able to use and make use of even more interactive types of media by means of the web.

Marketing Marathon Lisboa 2013 - Quinta-feira 7 Nov
Source: Flickr

Since of this, one of the most effective advertising and communicative media- internet videos, have replaced TV commercials, life experiences and short motion pictures!
Web sites like and the likes, have actually taken advantage of this phenomenon and have actually rooted themselves securely in to the world of videos, which are taking control of the internet.

With various playback technologies now supported by the web, it has now become easier than every to integrate videos on any site, hosted on any platform. The expense of setting up videos on the internet is all depending on the function and objective of the web videos.

Lots of huge and little brands alike, have actually recognized the potential of web sites like, and are releasing videos on the web, for their marketing campaigns. People too, utilize and release internet videos over the web. Some videos released over the web, have to do with sharing life experiences, some have to do with personal interviews, some for dating and so on.

Videos have taken control the internet like a storm and their appeal is ever growing and ever increasing. So much so that, today significant online search engine like Google and Yahoo are working on internet video search algorithms. The popularity of videos over the web has actually risen to new heights especially with the development of internet video blogs, especially considering that the sole function of web blog sites, in basic, is to facilitate the sharing of info, be it personal or industrial, with one’s self and others.

Internet videos have another, ulterior advantage as compared to other internet media like images, sounds and animation; that being the power to grab attention of all people successfully, since the typical attention span of an ordinary Joe or Jane is incredibly brief and a lot of other choices are available. Considering that, internet videos are effective and more to the point, many choose to enjoy rather than read or listen. Internet videos likewise provide very high home entertainment value, engaging potential readers and clients alike, and the exact same time they are proficient in depicting exactly what one might desire others to understand, be it life experiences or advertising bottom-lines.

Thus internet videos are not just the very best and most effective advertising tools online today, but also the best way to interact and remain in touch with family and friends, reveal one’s sensations or give personal job interviews. The ease of use, home entertainment value and focus grabbing ability of internet videos coupled up with the fact that they are easy to make/record, upload and share, is video has actually taken control of the internet.

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If you have an informative video stream that gets substantial hits you could obtain an earnings from selling video advertisements from 3rd parties at the beginning of your video stream.

The rate can be based upon a set quantity per click or an once monthly (or regular) charge. Some online companies are utilizing this as a method of bolstering income from your web site. This can be an innovative and profitable way to capitalize on your video stream.

However, if you wish to put a focus on your own marketing efforts you might consider a streaming video advertisement including the positive elements of your online presence. This can be a cross marketing ad that can help in web branding efforts.

You might need to give up any marketing revenue you might have gotten and there could be production costs in establishing a video stream advertisement, but it can also be a favorable addition to your online presence.

Video streaming has actually ended up being a bit like an on need micro video channel. Hundreds of videos are now on demand online with more and more tv material available. You can download video streams of the most recent film trailers and discover both amusing video streams in addition to knowledge-based electronic workshops.

The clearness of online video could be substantially less than a television, but what it lacks in clearness it makes up for in accessibility. Video streams are sent by e-mail, consisted of in blog sites and are a crucial part of many social network sites.

Video streams offer a stark contrast to PPC marketing and do not require innovative Flash animation. Put simply, video streams can take the homegrown feel of “America’s Funniest Home Videos” and make the same candid possibilities available to online video consumers in remarkably cost reliable ways.

The mythical world of video manufacturing has been relegated to Internet enthusiasts and the outcome is an entire brand-new world where on demand consumers are finding video gems worth sharing online.

Another advantage of video streaming is the strong capacity for enhanced backlinks that can enhance the number visitors to your video stream. In turn, those visitors may stick around to have a look at what you need to offer in your online company.

Whether you seek to capitalize on your video stream by looking for an advertiser or utilize the video stream as a way to improve your internet branding objectives with your own video advertisement the use of video streams can be a powerful ally in web advertising.

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Up until now 2012 has

发送电子邮件: Fantasia Painting(174).jpg, Fantasia Painting(173).jpg, Fantasia P ainting(178).jpg, Fantasia Painting(179).jpg, Fantasia Painting(180).jpg
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brought a great deal of interesting web designs that will end up being staples in the years to come. The fantastic changes will help chart the course for Online marketing. As most online marketers see the light and the need to make use of design to push their agenda, the leading designs of 2012 assisted shaped exactly how things will end up being. More and more open source libraries have actually been made use of in the design to assist improve the design process. It has actually been an exciting time for web design and there is no indication of reducing.
More responsive user interface
In 2012 the user experience was the primary focus of internet design. Many web designers working together with marketers thought that the main idea of having a wonderful design is in the enhancement of the user experience. Elements on the page must be more responsive to computer mouse clicks and move as expected. With the use of mobile Net, the pages optimized for mobile devices need to have the ability to react well to touch. A growing number of people are utilizing their index finger rather of the mouse in scrolling. It is essential that the design viewpoint has the ability to utilize this arising web culture.
Touch 2.0
As pointed out above, touch user interface has actually been increasingly important. Even more individuals have gone mobile. With this in mind marketers are partnering with web designers in constructing the Touch 2.0 user experience. More designers have actually made in strides in developing a different mobile-optimized design template. This allows the designer to develop a website that it fit for the internet viewing experience. This approach is a compromise in between maintaining vibrant material and at the very same time keeps the stripped down nature of mobile website development.
Multi-media philosophy
Making use of multi-media has actually been around since the dawn of the online experience. Nonetheless 2012 saw an explosion of more sites welcoming using video, images and audio in improving the user experience. Even giants in the web has actually embraced this multi-media approach and away from having too much text. Facebook’s Timeline is geared to featuring even more images and less text. Online marketers in the markets of travel, fashion and clothing will be most gained from this design revolution.
Metro design
Popularized by the Metro UI of Windows 8, the solid block design has actually apprehendeded the attention of web designers. The simplicity and minimalism has actually created strong waves of visual interest. The result is more eyeballs taking pleasure in the browsing experience. The block grid design has apprehendeded the fancy of individuals that features blocks of strong color with other blocks bring text or images.
Minimalist design is also an emerging trend in 2012.
More websites have looked for to generate a sleeker and more user-friendly method to design. Utilizing big images and strong typefaces, the design seeks to bring more focus on the message with less clutter and distractions.
Parallax designs
If you don’t know it yet, Parallax is the scrolling technique in 2s. It is when two parallel items moving at various paces. This assists resolve the monotony and offer more dynamism to internet sites. This is a trend that is seen to continue in 2013.
So if you’re up to altering your website design, get the ideas from the leading ranking ones of the past year. It will most likely lead you to making use of the fundamental concepts of existing designs while going for something brand-new and showy for this year.

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In 2013

, we are absolutely visiting brand-new trends distributing on the internet design space. We have actually seen parallax designs and more touch intuitive templates dominating the scene in 2012. Taking a look at exactly what the future composes web design it is very important to expect the unexpected as individuals utilizing the Net becomes more mobile and individualized.
Receptive design
Well, duh! This is such a no-brainer. Having a responsive design in 2013 is no rocket science. If individuals have been doing receptive designs prior to, why should be a trend in 2013? The dynamics of responsive design has yet to be specified. In 2012, the breaking points of design were figured out per device. With new gadgets coming out into the marketplace more snapping points are should be defined. Even more emphasis will be on the design rather on the snapping point of devices readily available in the wild. A better receptive design would not take into account the display size, rather concentrating on the user experience which will cater on all sorts of breaking point.
Your font style will make a distinction
Typefaces will end up being bolder in 2013. Fonts are the long forgotten elements of design as internet professionals focused on images and Javascripts prior to. Now using enticing typefaces will become the new regular as font faces will be pushed from the server and no more be dependent on what is in shop in the user’s device. For a long time this innovation will allow the kind face to have the prominence that it should have for a long time. Now more inventive and ingenious methods of displaying typefaces will dominate the landscape of web design.
Bye-bye Flash and Hello HTML 5
This is a development long in coming. In 2012, Adobe has deserted the support for Flash in mobiles. This marks a huge victory by Apple which has predicted that Flash has no business in mobile and should remain on the desktop. With individuals progressively going mobile, the rich experience of Flash will soon be understood by HTML 5. Flash is currently on life support and the fatality will can be found in 2013. Fewer professionals would attempt to use the platform lest be alienated by the use of other sites of alternative innovations like HTML 5 and CSS3.
Metro in and Skeuomorphism out
More and more blocks of colors or text or images will be the dominant design pallet for 2013. The Microsoft Metro UI will the dominant design visual that will revolutionize exactly how web designers treat their creations. The morphing of minimalism and simpleness will be the order for the day. This will also indicate the end of Apple’s Skeuomorphism. Apple is not questioning their own design viewpoint as it searches high and low for a new design method as they find motivation to make things fresh in the New Year.
New design viewpoints will be defined in 2013.
As companies search for the next huge thing, ultimately the judge will be the users. The users will tell which of the designs will work and which will simply have to ride to the sundown.

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Keyword Rich Content For Your Blog or Website

Online search engines enjoy content-rich websites, however just having a great deal of content on your web site is not enough. It all needs to relate to a primary topic with each page or area of the website having a certain theme (And yes, this consists of any resource or links pages the site could have). Each page must have its own subject and content need to not wander off to a various topic.

If you are advertising your graphic design company and have a page on team card design, remain on the topic and avoid utilizing a page title such as “Graphic Design business in Vancouver, Canada – company cards, logo designs, letterheads”. You’ll want business card design to be the most vital crucial words.

There are two major reasons for content relevancy. The first is so that everyones have a simple time understanding the flow of your web site. Visitors who need to search through numerous pages to discover the details they’re looking for will not be everyones much longer. The typical website user takes about three seconds to decide whether or not remain on a site. A clear concept of exactly what your site has to do with must be apparent instantly, followed by simple navigation to other pages that show additional topics in even more detail.

The second factor for keeping content pertinent throughout your web site is for search engine algorithms. Keyword relevancy is a fundamental part of search engine optimization. The even more appropriate your website’s material is for a certain term, the most likely the website is to appear near the top of search results for the term.

We recommend for finding original, relevant keyword rich articles. You can use SpinRewriter to generate the articles to ensure they are fresh to search engines or simply make a few changes yourself. If yo decide to go that way you should write the first and last paragraphs yourself.

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Tutorial video by Aaron Wall explaining how to use the free SEO Book keyword research tool to aid your keyword selection and search engine optimization effor…

video marketing

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video marketing

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Tips on how to optimize page titles and on page headings to improve your clickthrough rate in search engines like Google and Bing.

video marketing

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The same Google Account you use for Gmail also unlocks better experiences across Search, Maps, YouTube and lots more:

video marketing

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A heart to heart conversation between internet marketers gearing up for another launch.

video marketing

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Google’s claim that they don’t preference brands can seem a little far fetched. But then again that is the magic of democracy. If you have the bigger advertizing bugdet you can get a larger slice of the search eposure on page one, Adwords, Analytics toolset and more.

In other words Google’s sniffer dogs will stay on your scent wherever you go. If that scent rubs off on those who visit sites where your Ads are shown the’ll follow your visitors too. Here’s an interesting and funny take on the subject from our friends over at SEOBook. And you too can make videos like these quite easily. For tips on how you can market with video just leave us your thoughts in the comments section below.

video marketing

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This feature long presentation will demonstrate for you the essential elements for marketing via social media.

Have a pen and paper handy as this is a chance to learn from those who are doing it sucessfully

video marketing

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b_temp7_pi Pinterest is a very good platform to boost your video marketing. Why? It has something to do with the way Pinterest works. Pinterest is an online scrapbook that sources its strength from pictures and now videos. Brands have been using Pinterest to promote content and ultimately trickle down to have better awareness to their products. Most marketers are not realizing that Pinterest is extremely valuable in promoting videos that can be used for marketing.

Marketers have been quick in realizing this fact and Pinterest has become an effective tool to promote videos and expand the business’ video marketing strategy. Pro blog Mashable reported that a business saw impressive activity when they started pinning their own videos. If you want to see dramatic results for your video marketing, take advantage of the leverage offered by Pinterest. Here are some tips that you can use to see a boost in your video marketing.

Pinterest is images. It is all about images. The most important way to boost your video marketing strategy with Pinterest is to control your thumbnail image. A good thumbnail pin can entice people to click through. A video pin is a great and appealing cover representation of your video that can double as a teaser. You Tube andVimeo have programs that allow you to create a great thumbnail for your videos. [click to continue]

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Juggling Brand, Personality & Engagement

Image is everything in the fashion industry. The brands who skillfully craft interesting, personality-heavy content for their communities will see returns in the form of engagement. Photos are going to dominate your calendar, but it’s up to you to make sure they inspire an emotional connection to your fans.

Crafting Your Content

The “in-the-moment” and “seat-of-your-pants” approach to social media is no more. On-the-fly curating has been abandoned for well-thought strategies powered by insightful data. When it comes to content strategy, we recommend an audience-centric approach, based on audience insights, that leaves plenty of room to connect with your fans on their likes and interests (those beyond your brand). So how can you ensure your social communities are supplied with great content? Think about these themes we noticed with the most engaged fashion brands:

Visual Storytelling: The most engaged fans in fashion put great time and effort into crafting the story of their brand on social media. When a brand has a strong story, the most effectively way to tell that story online is through visuals.

A Balanced Approach: It’s far too easy for fashion companies to fall into a trap of only pushing products and sales. The most successful fashion companies in social have a well-balanced approach that covers sales and products, but also takes time to foster conversation with fans on what they love.

Strategic Use Of Sales / Promos: There is a time to create a perfect pitch for your fans and push them to purchase. It’s wise to expect a return on your investment in social media, and thus it’s even more wise to track that return with marketing automation. The best way to pull this off is to strategically plan your sales pushes around your fans lives and interests (summer, school, season changes), and pull them off with remarkable visual creativity.

Great Content Examples

Visual Storytelling: The human mind is wired to process information in the form of a story. Storytelling via visuals in social media has become the by far the most proven approach for engaging fans online.  //  Dior Fall Collection 2013 Film

Dior Facebook Post

Be Prepared To Be Beautiful: iPhone camera photos from your intern are not going to get the job done. If you want to compete with the big brands of fashion on social networks, you will need the resources for photography and design.  // Michael Kors Facebook Photos

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Relate Products To Fan Interests: You need to know more about your audience than you can learn from likes and clicks. Do they live for weekends at the beach? Are they lustful for the city life? Content that connects with these very particular interests from your fans are much more powerful than a plain product shot. // Victoria’s Secret

Screen Shot 2013-10-18 at 10.50.05 AM

This post is an excerpt from our new report The World’s Top 50 Fashion Brands in Social Media. Get the full report here:

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Late in 2010, Level 3 announced on their earnings call that they would generate about $60M in revenue for the year, from their CDN services. Since then, the company hasn’t broken out CDN revenue from the rest of their products but on a call with them last week, they gave me more insight into the growth of their CDN business. Since 2010, Level 3 has said they are growing at more than double the average industry rate of 15% a year. This means that Level 3′s CDN business has grown by at least 30% each year, for the past three years.

Based on a 35% growth number, Level 3′s CDN revenue was $71M in 2011, $96M in 2012 and is on a run rate of at least $130M for 2013. These numbers do not include the Vyvx portion of their business, which separately does more than $100M a year. While Limelight has not given out guidance for yearly revenue, the consensus from many on Wall Street is that Limelight will do about $177M in revenue for 2013. Last quarter, 36% of Limelight’s revenue was coming from what they call “value added services”, which is revenue outside of traditional CDN services. If that 36% number stays true for the remainder of the year and Limelight does $177M in revenue for 2013, Limelight’s CDN revenue for 2013 will be $113M.

A lot of vendors tend to call themselves the “largest” based on things like network capacity and number of customers, but the only real metrics that matter are revenue and profitability. Level 3 does not disclose the profitability of their CDN business, but being they own and operate their own network, they have a better shot at having a profitable CDN business than anyone else. Also, when the Comcast and Level 3 dispute was taking place, Level 3 went on record to say that they were making money on their Netflix CDN business, even with the added port costs from Comcast. So if they can make money on someone like Netflix, who has a very low price point, surely they are making money from customers that aren’t getting the lowest price in the market. Level 3 has had a lot of success in the media and broadcast markets, signing up customers like Apple, and with their Vyvx platform, they have the ability to control the customers content from creation to distribution.

Based on the revenue numbers disclosed by Akamai, Limelight, EdgeCast and now Level 3, it’s easy to call Level 3 the #2 CDN in the market, out of those four providers, based solely on revenue. But throwing Amazon into the mix makes things a bit cloudy. Amazon won’t give out any details on CloudFront’s revenue and it is possible they are generating more CDN revenue than Level 3. In 2011, Amazon announced they had more than 20,000 active (paying) customers, but customer count alone does not equal a lot of revenue. The vast majority of those customers aren’t the size or type of customers Level 3 has for CDN services, so even if they have more CDN revenue than Level 3, the amount of revenue they get from each customer per month is pretty low.

As an example, I am one of their 22,000 paying customers, but I spend less than $100 a year and use their service for small projects. So the real question about Amazon business is how much of their CDN revenue is similar to Level 3′s in size and scope. By my guess, less than 20% of Amazon’s CDN business could be compared to Level 3 in a true apples-to-apples comparison. Amazon has been doing a great job growing their CDN business and product capabilities, but I still don’t see them being involved in 8 out of 10 large RFPs I see in the market. Amazon still has a lot of work to do to improve their sales presence going after larger customers.

If 25,000 customers pay Amazon an average of $500 a month, Amazon would do $150M in CDN revenue this year and be larger than Level 3. But there are plenty of customers not paying that much each month, as well as customers paying a lot more. When I say CDN I don’t just mean video and there are all different kinds of streaming, downloads and small object delivery taking place across the CDNs. At some point, Amazon’s going to have to disclose some aspect of their CDN business, but until we know more, among the other four major CDNs, Level 3 has now taken over Limelight’s position as the number two CDN in the market.

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Submitted by:
Brendan Cournoyer, Director of Content Marketing, Brainshark

October 17, 2013 09:42 AM

There’s no doubt about it – Google loves video.

Studies show that videos now appear in 62% of Google universal search results, and it’s been reported that video is 50 times more likely to rank higher in search than plain-text content. In the wake of the search giant’s most recent Hummingbird update, it’s clear that if you want to practice good SEO, you have to play by Google’s rules – and online video can be a big piece of the puzzle.

Of course, the value of video is hardly news to most seasoned online marketers. The latest data shows that video is already among the most popular content marketing tactics, with 73% of B2Bs doing some form of video marketing within their overall strategies.

The question is – are they doing it well?

Our new Video SEO eBook provides a marketing roadmap for using the power of video to increase your rankings and drive more traffic from search. Inside you’ll find tips and ideas that anyone can use to make an impact with video SEO. Topics covered include:

  • Free tools for effective keyword research
  • YouTube optimization tips and techniques
  • Steps for creating a video sitemap for your website
  • Details on using structured data with embedded video content
  • Quick tips for using analytics to track your progress

You can download the full eBook, The Marketer’s Guide to Video SEO, via the link below, and check out this short presentation for more details.  

Download Our Video SEO eBook

Follow @brencournoyer

content marketing, SEO, tips and tricks, video

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October 14, 2013

qr-code2Over half of adults living in America have mobile phones and almost as many have tablet computers. With so many people using mobile devices, it should come as no surprise that marketing through mobile devices is essential to get ahead. About 30 percent of web browsing and purchases done online are done through mobile phones, so you have a considerable market to reach out to. Here are fix tips for mobile marketing.

1.  QR Codes

The first thing to consider doing if you’re going to reach out to mobile customers is with the use of QR Codes. QR codes are “quick response” which can be scanned from any barcode scanner on the person’s phone or mobile device. Once scanned, they are sent to any website or webpage you choose. You can use it as a marketing tool and have the codes on flyers, business cards or even through different pages of your website or blog. It’s fun for people to use, so they tend to scan any codes they see.

2. Marketing Through Text

Many businesses use texting or SMS messaging through mobile phones for marketing purposes and you can too. Ask for permission to send texts to your customers to communicate, provide customer service or send hem special discounts or coupon codes. By giving them a special benefit, you can really encourage the use of texting and incorporate it into your mobile marketing plan.

3. Mobile App

You don’t need an extensive app that costs thousands of dollars to program in order to benefit from mobile marketing. You can create a simple app using different programs that offers updates, newsletters or helps get traffic to your website. Find a benefit for your customers to download the app, such as a special discount section only they will have access to.

4. Mobile Advertising

Pay-per-click advertising isn’t just available when someone is using their computer; it can also be used with mobile devices, including phones and tablets. Find an advertising program for searches that result in your business or website, but for people using their mobile devices. This can be anything from PPC to locally targeted ads if you have a local business. About 30 percent of searches on the web are done with mobile devices, so this is a great option.

5. Allow Check-Ins

Lastly, make sure you are encouraging check-ins for your small business. If you have a local business or even an online business, you can add it to sites like Facebook, Google+  and Foursquare for check-ins. This means that when someone is visiting or shopping at your place of business, they can “check in” which then shows to all of their social media friends. Encourage it by offering special deals or discounts to customers who choose to do so.

Mobile marketing is essential today because of how many people are using their mobile phones for browsing the web, checking email and even making purchases.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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We get this question quite a bit now at Room 214, especially since plastering our “Marketo Certified” logo all over our website and email signatures! Marketo is both a software solution and a leading vendor in the space commonly known as demand generation or marketing automation.

Marketo software is provided through a software-as-a-service (SAAS) model, which basically means it’s a hosted solution you access through your web browser for a monthly recurring fee (that can range from $1,195/month to well beyond that).

Note: The less expensive, “Spark” version of Marketo is not something we’d recommend due to limitations in its’ functionality. Also, if you are working through a Marketo agency partner, it’s possible to get discounted pricing for commitments less than a year.

The leading benefits of using Marketo relate to:

  • Faster revenue growth
  • Tracking and improving marketing and sales performance
  • Improving efficiencies and effectiveness of assets and communications that turn leads into sales

Two Core Marketing Automation Concepts

Like other demand generation software solutions, Marketo helps you take advantage of two core concepts with respect to best practices in marketing automation:

1. Lead scoring: Marketo software allows you to customize a scoring system that assigns points for actions taken by a prospect or current customer.

Examples of actions may include out one of your online forms, re-tweeting something you posted on Twitter, visiting certain pages on your website, clicking on links in an email you sent, etc. The more actions somebody takes, the more points they get, and the higher their lead score.

Another common attribute of lead scoring is based on personas (common member traits that comprise your target audience). On a sophisticated level, you might pay more attention to demographics and psychographics. On a more basic level, you might be considering something as simple as a job title. For example, you might say a Vice President is a better target audience than a manager – so the VP gets a higher lead score (more points) to start.

The big idea with lead scoring is understanding where a person is in the buying stage (the most basic buying stage structure is frequently known as AIDA – or Awareness, Interest, Decision, Action).

By knowing where somebody is in the buying stage, you can categorize them in a manner that automates (at least part of) the process of following up. The overall objective is to efficiently qualify, segment and advance leads to the next buying stage.

2. Lead Nurturing: As the buzzword implies, this is about what it actually takes to grow an opportunity through the buying stages all the way to a sale. With lead scoring as your means of separating these opportunities, lead nurturing answers who will get what content, and when (based on the score).

This content may consist of emailed reports, white papers, research, videos, tutorials, guides, etc. The objective is to stay in front of the prospect or customer with relevant information that is helpful. Depending on the size of your prospect/customer list, doing all of this manually could be a huge grind. Marketo helps solve the problem by automating the processes.

Another aspect of lead nurturing, synonymous with buying stages, is called lifecycle management. The key concept is a lead may turn into a sale, but a sale always remains a lead. Marketo helps you market to current customers with this in mind.

How Does it All Work?

Screen Shot 2013-10-11 at 3.16.28 PM

At the heart of Marketo is an administrative dashboard that enables you to configure marketing campaigns that leverage creative assets, tracking and delivery systems for email, landing pages, webinars, social media and more. The tracking includes (javascript) code that you can place on your web properties to help track a range of actions/metrics (also viewable in the dashboard).

A major function of tracking and maintaining tactical performance within Marketo’s platform is the automation of systems improvement that are frequently done in a manual fashion. An example of this might be implementing a change across thousands of landing pages due to what was learned in a split test of landing pages that produce better results.

The orchestration of marketing campaigns with lead scoring and lead nurturing takes us to the final common aspect of Marketo – which is it’s ability to integrate with other software platforms. The best example of this is, and a common use case can be seen when the lead scoring triggers the movement of a “marketing qualified lead” (MQL) to a “sales qualified lead” (SQL).

This is more common language to broadly categorize stages in the customer lifecycle – but the point is a SQL will typically be associated with an alert or prompt of some kind that gets a sales person to make a phone call or do a personal follow-up. Guess where many sales people on this earth manage their leads? Yes,, SAP, Sugar CRM, Mircosoft Dynamics, the list goes on. Marketo will effectively mirror and sync much of it’s data with these CRM platforms, enabling sales people to continue working with the tools they already know.

In summary, Marketo provides a true platform by which to manage and scale modern marketing practices. Like its competitors, nobody in the space is perfect. And since this continues to be a new and emerging market (note: because this stuff actually works) – you’ll find no shortage of other resources to explore.

Here are some additional ones specific to Marketo:

This post is part of a series of articles on Marketing Automation from Room 214. We are a certified Marketo Agency Partner who can help you with implementing your automation system, provide consulting to align your sales and marketing teams and create content designed to connect with your marketing system to drive leads. To learn more visit our website

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On Tuesday Amazon announced they had added more functionality to CloudFront in a demand from commerce and retail customers. CloudFront has added support for five additional HTTP methods, including POST, PUT, DELETE, OPTIONS and PATCH. This means customers can not only download content using Amazon CloudFront, they can now also upload content to origin servers via Amazon CloudFront edge locations. This helps customers improve the performance of the dynamic and interactive portions of their websites for things like web forms, comment and login boxes, “add to cart” buttons or other features that upload data from end users. Customers have been asking Amazon for these additional HTTP methods for a variety of reasons:

  • To be able to serve their entire website through Amazon CloudFront, including the dynamic and interactive portions of their site (web forms, comments, login boxes, add to cart buttons, etc.) for which they use the GET, HEAD and POST methods.
  • Use an Amazon CloudFront edge location to upload/delete files in Amazon S3 (or another origin server) using the PUT and DELETE methods.
  • Deliver their API endpoints via Amazon CloudFront for which they use all the methods including PATCH and OPTIONS.

Amazon said they heard from many customers that they don’t currently use a CDN for uploads and thus need to manage multiple domain names for their web application plus suffer from slow performance when uploading content. Customers who do use a CDN for content uploads do so at premium dynamic content delivery rates and have to negotiate long-term contracts with other providers. Now with Amazon CloudFront, customers can use a single domain name to accelerate both downloads and uploads and data transfer prices for uploaded content are lower than the price for content downloads (unlike many of the other CDNs that charge premium rates for uploads).

Websites that need this functionality are typically in the shopping, travel, and financial services segments, but also news, media, advertising, gaming, and other customer segments. Over the past few quarters Amazon has been very busy adding a lot of new features and functionality to their CloudFront offering, especially for dynamic content. In addition to this week’s announcement, Amazon recently added support for custom error pages, configurable error cache duration, wildcard CNAME support, as well as new edge locations in Seoul, Mumbai and Chennai.

These recent additions, along with the ability to now upload content via CloudFront will help even more customers accelerate their entire website – static, dynamic, and streaming content – using CloudFront. Some in the industry still don’t give Amazon enough credit for what they are building with CloudFront as they think the service is only for “developers” or “small” customers. While Amazon does have a lot of those types of customers, it’s not the only ones they have. The company has a dedicated sales force targeting large customers for CDN and other AWS services. While other CDNs still have more functionality than CloudFront, every quarter that goes by, Amazon closes that gap by announcing the addition of more features. You can’t underestimate the impact Amazon can and does have, on any market they are in, and that’s only going to grow as Amazon’s CloudFront service continues to expand.

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Submitted by:
Gerry Praysman, SlideShark Product Marketing Manager, Brainshark

October 16, 2013 09:42 AM

mobile-presentations-are-taking-overPresenting from mobile devices like tablets and smartphones has become a popular trend in sales meetings and board rooms. While some might question whether this trend has the potential to scale, there’s no denying that investment in mobile presentations is growing – and fast.

Corporations continue to deploy iPads and other tablets at an increasing rate, despite some unexpected challenges to mobile presenting that have manifested for organizations and individuals alike. For example, cost-saving policies like BYOD can make it difficult for some companies to maintain a consistent look and feel, while connectivity issues and a lack of tech-savvy can at times create situational obstacles for presenters themselves. 

So yes there are challenges – there always are. But if we look at the behavior of industries adopting tablets, it’s obvious that the benefits of mobile presenting outweigh everything else.

Household names like Adobe are doubling-down on mobile presentations, while Microsoft recently announced plans to start swimming deeper into Apple’s waters by bringing Office to the iPad. And despite the present challenges, the continued push into the mobile presentation space makes sense.

When it comes to sales or executives, presenting from a mobile device often creates a more intimate meeting environment, which has proven effective in closing sales and securing buy-in. Getting to those meetings with only a tablet in hand rather than a heavy laptop also increases comfort and efficiency. Likewise, the perception of lacking tech-savvy can easily be overcome and showcased as an advantage by taking a minimal amount of time to master what is largely considered an intuitive device. One study found that, “70% of individuals [presenting] with a company-issued tablet hit their sales targets in a given period versus only 62% of sales reps overall. Also, 90% of salespeople surveyed said the devices improved their productivity.”

Organizations are already spending billions on making their sale teams more productive, and since that spend seems to only be increasing, it’s quite likely that the tablet, the preferred tool for salespeople, will continue to maintain its traction. Luckily for tablets, their popularity seems to have extended far beyond one function (and far beyond a single industry for that matter). So it appears that the success of mobile presentations really depends on the ability to match its demand with software that enables you to be more effective.

Despite the challenges, it seems that just like the medium on which they are presented, mobile presentations will continue powering through into the mainstream. Based on the overwhelming level of adoption that’s already taken place, and the high level of end user fondness, it’s more likely that over time (even the short term) the kinks we’re seeing with tablet deployments will be ironed out, rather than a stifling of the movement in general.

When it comes to mobile presentations, I for one will be putting my money on the right tablet and the right software, but not against mobile presentations as a whole. 

Image Credit:

Learn More About iPads in the Enterprise

Follow @gpraysman

iPad, tablet, technology

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October 7, 2013

BrandingWordsYour business brand is what is going to let others take notice of you. Whether you are a new startup or have been around for a while, you should be focusing on improving your brand through different markets. Social media, email marketing and other forms of advertising all matter when developing a positive, decent and memorable brand. These five things are important to consider when you’re trying to work on your brand.

1.    Boost Your Credibility

Customers pay attention to brands that get a lot of positive attention. You can do this by boosting your credibility with the help of customer testimonials. When you get a positive review or testimonial, post it publicly on your website, blog or even social media sites. This shows potential customers or clients that your previous work has been outstanding and that clients are happy with the services or products you have provided. If you are a new business, you can offer complimentary services in exchange for an honest review.

2.    Share Your Recognitions

Another thing to remember when working on your brand, is that you can and should share your recognitions. If your business was reported on in a print or online publication, feel free to share it. If you got any awards or recognitions, post it publicly on your website. If you recently had a memorable recognition, by all means let everyone know. These are things to be not only be proud of, but help you sustain your brand’s reputation.

3.    Display Social Media Stats

Another thing to share with others are your social media stats. Make sure on your website you have icons or links to your company’s different social media sites. It also helps to show how likeable and interactive your brand is through social media by displaying stats such as how many people follow your Facebook page and how many fans you have through Twitter.

4.    Be a Valuable Resource

Not only should you provide excellent products or services in your business, but be a resource as well. Become a valuable resource to your target market with things like reports, eBooks and a blog that helps your market find useful tips and information. You can share anything relevant to your business, industry and what you think your target customers are looking to find out about.

5.    Speak to Your Customers

When you are writing web content, articles or blog posts intended for your readers, use jargon and speech that they will understand and relate with. You probably have your own technical jargon that people in your industry are aware of, but your customers or clients might not be. Try to generalize the way you talk and explain things to be easily understood by everyone.

Branding a business is not an exact science, and takes some trial and error to find what works best for you.


Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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If you’re even remotely involved in marketing strategy planning, on the client or agency side of the business, you have likely heard the term Marketing Automation thrown around in the past year. For many, it seems like another industry buzz word, but for those who pay attention it’s a new technology opportunity that connects the dollar signs between marketing, operations and sales. However, to truly understand the hole in our industry that this new breed of business technology solves, we first have to study the history of business tech platforms.

The History: Missing Marketing Technology

In the early days of the rise of computer technology for business, there was an emerging trend in software development to support the flow of information across a wide range of business functions. The nature of this development was to create automated efficiencies in the areas of supply chain and vendor management, accounting, human resources and sales, to name a few.

In 1990, the Gartner Group coined the acronym, ERP, for Enterprise Resource Planning – which essentially became the umbrella term for big-business software that addressed the above mentioned. The business of developing these integrated software “platforms” continued to emerge – and they relied on expensive hardware, network configurations, databases and consultants to help corporate IT teams implement them.

The Internet accelerated this development even further, fueling multi-billion dollar businesses like SAP, IBM and Oracle. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company. was an early leader, offering a web-based sales and lead management platform that no longer required corporate IT departments that would often spend years implementing and supporting these kinds of platforms. But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that could stay current and integrate well with others being developed. That function was marketing.

The Rise of Marketing Automation

The fact that marketing has changed so quickly and often is part of what’s kept companies constantly seeking solutions from agencies around the globe. And although marketing agencies done a fair job of positioning ourselves as marketing integrators, our integration” has often been a labor-intensive cobbling together of tactics under disparate processes, tools and strategies.

Among the growing number of marketing agencies and “experts” who produce such varied results under such varied budgets – it’s no wonder why marketing is now frequently perceived by business owners as a cost center instead of a profit center.

Marketing automation helps fix this – and although there are many marketing automation platform providers (Marketo, Eloqua, Pardot, etc.), the platform as a concept is now also emerging as a popular investment for numerous companies worldwide.

The Key Elements of Good Marketing Automation

Email Marketing — Able to send initial and scheduled message based on buyer interests, roles, personas and actions. Also the ability to tie-in email to specific lead actions or attributes. Email is the workhorse for most marketing automation platforms.

Landing Pages and Forms – Landing pages and forms drive folks from top of the funnel into your marketing nurture campaigns. Individual forms and pages can determine which leads receive which specific content.

Campaign Management — Whether your running a white-paper, web conference, blog or other type of content campaign, you need a tool to manage and interact with the leads who filter into your system.

Marketing Programs – Each specific piece of marketing content you produce should have a marketing plan behind it. With a marketing automation system you can build your email outreach, landing page, paid delivery and more around a piece of content.

Lead Generation – Associated advertising, social, WOM and search engine visibility tools to drive participation in your marketing system.

Lead Nurturing / Lead Scoring/ Lifecycle Management — Prioritization of customer types based on fit and likelihood to buy, in addition to the filtering of leads by engagement and interest. Assumes existing customers are always leads, and keeps them in a system that continuously delivers relevant content. On average, only 20% of leads are sales ready. Nurturing can result in 50% more sales leads at 33% lower cost per lead.

CRM Integration — Marketing automation transfers your leads to sales opportunities and follow-up. This includes technical integration of platforms like so your sales team becomes deeply engrained in marketing efforts.

Social Marketing Capabilities — Hootsuite is now integrated with many marketing automation platforms which starts to fill out the ROI mystery many companies have in social media efforts.

Resource Management – includes consultative services, knowledge bases, guides and how-to’s to get you started in this new environment.

Marketing Analytics — Lastly, Marketing Automation includes measurement of the revenue contribution of each campaign, marketing channel and associated marketing content piece. That means you can track costs associated with your website or PPC campaigns, and directly tie the leads generated from those campaigns back to closed sales opportunities.

Marketing Automation Benefits

  1. Saving time and money
  2. Measuring and optimizing marketing investments
  3. Faster revenue growth

When discussing outcomes from a marketing automation system, it is no longer about increased clicks, opens and impressions. The outcomes are more about positive impact to the sales pipeline, improved lead conversions by stage (awareness/attention, interest/consideration, decision, action), overall impact to revenue and ability to better enable Sales.

What Does This Mean for Me?

You might be asking yourself at this point, “why should I care?” The answer is simple. You can be doing a better job. If your organization has any operable sales and marketing initiatives planned for the next year, you have an opportunity to do your job better, and improve the bottom line for your company. If you’re like me that should make you very interested. We stated this before, but on average, only 20% of leads are sales ready. Nurturing can result in 50% more sales leads at 33% lower cost per lead. If you currently have no nurture system in place there is a good chance you are leaving sales on the table.

Below are a few links to resources you may find helpful:

This post is part of a series of articles on Marketing Automation from Room 214. We are a certified Marketo Agency Partner who can help you with implementing your automation system, provide consulting to align your sales and marketing teams and create content designed to connect with your marketing system to drive leads. To learn more visit our website

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instartlogicFour months ago, I blogged about a new startup in the content delivery space called Instart Logic. Since then, I’ve gotten a lot of questions about how their technology works and how it compares to other CDNs in the market. These days, many find it hard to know exactly what kind of content delivery and acceleration services vendors offer, as many of them use different terms to describe their delivery services.

Instart Logic claims to have developed a new and unique approach to delivering web content faster to end-users. If the technology works as promised, this could signal a shift in the way web applications are delivered and it may change how the industry relies on edge caching, network acceleration, and full page downloads today. Instead, the industry could migrate towards newer types of web performance platforms that can make more intelligent decisions on how to order and prioritize pieces of an app or a site to send to a browser to improve user experience and diminish waiting time to first click.

Instart Logic’s approach also has the potential to better handle the higher levels of personalization we are seeing with dynamic sites and web apps, as well as the challenges that wireless networks are introducing into the delivery path. Instart Logic claims to be a full drop-in replacement for CDNs and the company clearly wants to compete with the likes of Akamai and EdgeCast. Whether or not they can do so at scale and performance is still to be seen. But keep in mind they don’t need to get to the size of an EdgeCast or Akamai to disrupt the market. Cotendo was only doing about $25M a year in revenue when Akamai acquired them, due to the pricing pressure Cotendo exerted on the market.

At a more basic level, Instart Logic is trying to solve several problems faced by content providers. The web is going wireless in a hurry with more and more users accessing sites from smart phones and tablets and they expect the same initial web site load times and rapid first-click response times as wired computers. They also expect personalization, social network integration, and other forms of dynamic data that are hard to cache.

The new generation of high-resolution displays on smart phones and tablets means that these devices can also display detailed HD photos. For visual segments like media and entertainment, travel and ecommerce, high quality images are absolutely critical to boosting engagement and ultimately revenue. Bigger images, more advanced personalization and more interactive content on web pages has resulted in rapid growth in the size and complexity of web sites.

The predominant focus to date of web performance companies has been to focus on wired era issues and reducing latency by caching pages and assets as close as possible to the end-user. The goal of this strategy is to minimize the number of lookups and round-trips back to origin servers. For mobile devices and wireless networks the focus has been to compress anything possible (images, JavaScript, and other static assets, etc.) to shrink the amount of bits that need to get pushed through a pipe with variable and unpredictable performance. Akamai has been promoting its adaptive image compression technology as a mobile solution in this space along with existing last mile asset compression technology.

Content owners say that if done incorrectly, some of these adaptations, including adaptive image compression, can have unpleasant side effects. For example, compressed images look particularly washed out and lifeless on Retina-class displays on smartphones. Worse still, some content owners are still loading mobile sites on larger screen tablets, subjecting users to really bad visuals.

Another tactic content providers use to speed up mobile user interactions is to reduce site complexity and quality themselves with simpler UIs, fewer images and less JavaScript. By minimizing the amount of data required to load a page on a mobile version site, publishers can load pages faster and allow users to interact more quickly with sites on mobile devices. But the downside is that users are less likely to click or spend time on boring, less dynamic, visually uninteresting sites that look like our desktop web sites from the late 90’s, albeit on a smaller screen.

Instart Logic claims to solve these problems by allowing content providers to deliver visually appealing and complex web experiences for mobile but with fast response times across all screens. Their system does this by intelligently prioritizing the order of web page elements (or pieces of those elements) delivered to a user’s screen. It does this by analyzing the different parts (images, HTML, etc) of a web page and studying how and in what order browsers load these parts. Instart Logic’s technology then divides the different parts of the website into much smaller fragments. Then it makes intelligent decisions about which fragments to send first and which to send later, all the while streaming first high and then low priority pieces into a browser continuously.

Instart Logic claims this allows users to quickly see and interact with web sites even with big images and heavily dynamic content. It almost sounds like the early days of streaming video, so here’s a bit more detail on the components of their system and how they work together to accomplish the speed gains.

  • The NanoVisor – This is a very small JavaScript virtualization layer that the company injects into the website as it goes through their service. This virtualization layer sits between the browser and web application and acts as a client for the client-server architecture that Instart Logic constructs from the users device up to their cloud based web application streaming network. The client-server architecture is the same as what RealNetworks and Adobe built for their own video streaming and windows application streaming technologies. But by using JavaScript and modern HTML5 technologies, Instart Logic does not require a user to install any software or change browsers.
  • The NanoVisor has two key functions. First it captures key information about how web applications load and which pieces are the most important to load first. It also acts as the receiver for a web application stream from the cloud part of their service. NanoVisor works on all popular HTML5 compliant browsers and across all devices. While Instart Logic primarily built its solution targeting the fast growing mobile and wireless device segment of users, the NanoVisor also works well on traditional sites used with laptops and desktops. While it could replace the existing use of a CDN it can co-exist with FEO systems or with in-house performance tuning because the NanoVisor and Instart Logic’s web application streaming network deliver performance on top of existing web performance changes.
  • AppSequencer – This is a cloud-based intelligence engine that does the analysis of the various website load patterns based on data collected through the NanoVisor. The AppSequencer will look at how a web application is loading on devices and build a profile for that application. The AppSequencer analyzes which images, HTML and Flash components need to render quickly for the user to see and begin to interact with a Web app. Then, the AppSequencer will fragment the images, Flash files, and HTML into smaller pieces. It then streams those components to the NanoVisor in order of priority, pushing the most important bits first. The AppSequencer can currently stream images, Flash, and dynamically generated HTML but they tell me they are working on other content types as well.
  • The Network  – Instart Logic has launched with 30 PoPs covering many of the major Internet peering points and their architecture is a hybrid with a mix of physical and cloud based locations. That’s less physical coverage than you get from Akamai or another very large player, but Instart Logic’s whole philosophy is to move away from the old-style big iron CDN approach because they believe the Internet backbone is more stable and much faster than when companies like Akamai came into existence. The company states that their network takes web publishers close enough to the vast majority of devices and users to deliver what is effectively the same origin-to-edge-of-network-performance for static assets. And they point out the problem is now on the wireless last mile beyond the reach of the existing CDNs systems.

So how would a web application load process look different running through Instart Logic’s web application streaming network compared to a CDN? A typical web app would pull all static components from a CDN edge cache only after loading all required HTML upfront, wasting precious time. It would then start processing all of that and then load up the site. It requires more waiting and much more data download just to get an initial display and allow interactivity like scrolling and clicking by the user.

In contrast, a web app served through Instart Logic’s streaming network would load the non-unique HTML up front, then the NanoVisor, followed by CSS and JavaScript components. Next, Instart Logic would load a portion of the first image a user should see on a page. It would then load the rest of the HTML and load up a portion of the other key images required for a user to get a full flavor of the page. At that point, the application is ready for user interaction. Instart Logic will subsequently stream down the remaining bytes of the images or Flash files in order of importance in the background.

To be clear, Instart Logic’s provides much of the functionality as a CDN. It has capability to cache static assets close to the end-user and can deliver first and middle-mile network acceleration from the origin server to the edge. Instart Logic optimizes TCP/IP at the network layer to speed up HTML transfer. They also tightly manage connection settings between PoPs to save time by keeping connections open longer. But the real secret sauce is what happens in the last mile, which is where the client-server connection between the NanoVisor and the AppSequencer lives and where today’s CDNs have the least to offer. The full package is a replacement for CDNs (and ADNs), the company claims.

When I ran the concept by those who build out today’s leading CDNs, they said it definitely should work if executed well. The segments Instart Logic appears to be targeting are media, travel sites, game sites, and e-commerce sites. As I mentioned in my last post, I could see a noticeable difference in web performance in site load and response times, when Instart Logic’s execs demoed the product for me. Even more interesting, Instart Logic showed me before-and-after side-by-side demos on sites that aren’t even their customers, using live production sites pulled in through the Instart Logic service.

It’s too early to know whether Instart Logic’s technology can represent a true paradigm shift in the industry. But of all the startups in the space right now who are trying to solve some of the hurdles of streaming web applications to mobile devices, Instart Logic seems to be the most interesting. The company has recently announced its first set of customers with some case studies on their website.

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Submitted by:
Joby Blume, Managing Consultant, BrightCarbon

October 15, 2013 09:41 AM

This article was originally posted to

creating-better-sales-presentations-with-outlinesThe introduction in a sales presentation is typically too long – and focused almost entirely on the history, size, leadership team, and financial metrics, of the presenter’s company. It’s not about the audience, it’s about me. It can fall into the realm of the narcissistic, and can seem tired and irrelevant.

After the introduction that goes on for too long, a standard sales presentation then looks at features, often in a somewhat haphazard way.

Lots of features, lots of slides, lots of time.

Again, this feature-centric way of presenting information is focused on the product, and not the audience’s needs. This section often goes on for too long.

A typical sales presentation fails to make the structure visible to the audience. It feels like a journey that may never end.

Those sales presentations that do make the structure visible – by using agendas – usually make the mistake of using headings that mean more to the presenter than the audience, or that are so dry that they do absolutely nothing to help sell.

The penultimate slide in a typical sales presentation is called something like ‘benefits’ or ‘summary’, and attempts to describe what’s in it for the audience. The problem? It’s too little too late. Everybody stopped listening already.

This slide might come after 30 or 40 minutes – too late to be enough use. At least it is relevant to the audience.

Then, finally, instead of a closing slide or clear next step, a rather flat ‘Any Questions’ slide, just hanging there to allow sales reps a way out of having to ask for the business.

So, that’s an outline of the typical structure of a sales presentation; too long, too hard to follow, and not built around the audience’s concerns.

Let’s turn this approach on its head with a more effective sales presentation outline:

Suggested Sales Presentation Outline

Introduction – Audience Challenges

The introduction ought to build credibility – but the way to do that is by showing that you understand the prospect’s challenges, that actually the standard ways of meeting these challenges don’t work, and that the prospect may need to do things differently. Then, the introduction ought to shape the prospect’s way of seeing things so that when they think about the capabilities they are looking for, their thinking is aligned to your offering.

Agenda – ‘Why Change?’ or ‘Why Us?’

After looking at the challenges your prospect is (most likely) facing, you need to introduce the benefits of working with your company. The benefit slide ought to move from the end, to be used as an agenda that’s shown as we segue between sections. This benefit slide ought to be written to answer the key question around which the sales presentation revolves – Why Change? or Why Us?

This helps in two ways – first, the advantages or benefits are stated early enough to be noticed, and second, the agenda is now audience-focused, not product focused. Instead of using every advantage of benefit as an agenda with far too many parts, create a clear hierarchy, and divide your presentation into 3-5 sections. Not too many points to remember, few enough to remain persuasive.

If you need to convince your prospects to do things in a different way (Why change) and to do them with you (Why us) there are two approaches. Either use two sets of segue slides – the first looking at why change, and the second looking at why us; or, extend the introduction and look at why change in that section, and then only use a single set of segue slides to answer the question Why Us?

Content – Sorted by Sales Message

The content that describes features in a typical sales presentation needs to be reworked to be effective. The features and advantages need to be closely linked to the needs and requirements of the audience. That means using each slide to tell the story set out by the key sales messages in your agenda slide – answering the question Why Change? or Why Us? by organising the content into sections to help justify the value proposition.

Make a claim that you help your clients go to market faster? – Then prove it with all the features and statistics that back up this claim, in a tightly-organised section of your presentation.


Finally, the close slide needs to be more powerful. Not ‘Any Questions?’ but a slide summarising the value proposition, and then another slide with a very clear recommendation of what should happen next. In this way, presentations are more likely to help you achieve your objectives.

Sales Presentation Outline Template


•             Challenges companies like your prospect face

•             Why the typical ways of solving these challenges fail

•             Implications and costs of not solving the challenges

•             The right way to overcome the challenges

•             Very quick overview of how your company helps customers solve these challenges

Why Your Company? – Reason 1, Reason 2, Reason 3

Reason 1

•             Why Reason 1 is important

•             Process – how you do things to deliver Reason 1

•             Statistics – showing how you compare for Reason 1

•             Awards or Analyst comments for Reason 1

•             Case studies or quotes about how you deliver Reason 1

Reason 2

•             Why Reason 2 is important

•             Process – how you do things to deliver Reason 2

•             Statistics – showing how you compare for Reason 2

•             Awards or Analyst comments for Reason 2

•             Case studies or quotes about how you deliver Reason 2

Reason 3

•             Why Reason 3 is important

•             Process – how you do things to deliver Reason 3

•             Statistics – showing how you compare for Reason 3

•             Awards or Analyst comments for Reason 3

•             Case studies or quotes about how you deliver Reason 3

Why Your Company? – Reason 1, Reason 2, Reason 3 – Recap

Next Steps

For more insights from the folks at BrightCarbon, check out their blog and follow them on Twitter @BrightCarbon

external communications, sales enablement, tips and tricks

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October 2, 2013

ilovebloggingBlogging is all about the numbers. The number of posts, images, shares, comments and subscribers all contribute to the impact your blog has in the blogosphere. People can subscribe to blogs for free, yet this is an area where many bloggers struggle.
Sadly, bloggers fail to realize that content is only part of the equation when it comes to inspiring readers to subscribe. It’s not just a terrific sign-up form either. The number of subscribers will only increase if your blog makes a spellbinding impact on readers.
Look at your blog through the eyes of a visitor. What changes can you make to enhance user experience? It may seem fickle, but looks matter. If your content is top notch, and your call to action is beyond reproach, you may need to rethink the design if you want to boost subscriber rates. Here are some design changes that will send your rates through the roof.

Color scheme
You chose your blog’s color scheme because it looks great to you, but those colors might be turning your visitors off. Studies have revealed just how much of a psychological influence colors have on the human brain. Visitors make subconscious judgments within 60-90 seconds of viewing your site, so you have to get the colors rights. If your color scheme is glaringly wrong, you should do a complete overhaul of the site. Otherwise, you can tweak one color at a time especially with your call to action buttons, and see what it difference each change makes to your conversion rates.

White space
Most likely, you’ll need to increase, not decrease, the amount of white space between the content and other elements on the site. Too many elements crowded around your call to action text or buttons could make them invisible. Work with your designer to increase the white space on the page so you’ll have a healthy balance of space and content.

Above the fold
Your key conversion opportunities must be visible above the fold of the web page. Hiding them lower down the page leaves a lot to chance. Place your subscription box in the top left hand or right hand corner where the visitor will see it as soon as he lands on the page.

Post footer
After visitors read your blog post, their eyes will rest for a moment at the bottom of the post content. This gives you a prime opportunity to present your key offer. Place your subscription box below blog posts if you’re after more subscribers. Make it visible, use the right words, but don’t be annoying.
Your readers will be happy to get on the list if they liked your post.

Page load time
Have you checked the speed of your page load lately? If it’s running rather slow, try reducing some of the clutter and larger elements on the page. Another solution might be to change your web host provider. makes it easy to compare web hosts based on page load times and other relevant factors.
These are just five elements of your blog’s design you can alter to improve your subscriber rate. Start by changing one element at a time and monitor the conversions after each change. It’s takes some experimenting, but with some luck, you’ll have the type of design that attracts more and more subscribers.

Amy Brown is a web designer. She frequently shares her tips for exceptional web design on small business blogs.


Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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Submitted by:
Brendan Cournoyer, Director of Content Marketing, Brainshark

October 14, 2013 09:29 AM

Studies show that video content remains a top area of investment for B2B marketers this year – and it shows no signs of slowing down.

video-still-rising-with-b2b-content-marketers-reportIt’s that time of year again — the folks at Content Marketing Institute (CMI) and MarketingProfs have once again published their annual B2B Content Marketing Benchmarks, Budgets and Trends report. Last year’s survey saw a major increase in the use of video marketing across North America, and this year’s edition shows more of the same.

Of the more than 1,200 B2B marketers surveyed, 73% now use video as a content marketing tactic, an increase of 3% from 2012, and a whole 15% from 2011. This growing trend falls in line with early-year predictions that video would be a key point of investment for B2Bs this year.

Why video? Why now?

Last year, I opined the uptick in video marketing was likely due in part to two factors:

  1. Increased confidence in video as an effective marketing tool. This is still true in 2013, as the majority of respondents view video (63%) along with webcasts/webinars (63%) as effective tactics for content marketing. Both numbers are higher than they were in 2012, signaling that not only are more brands investing in video marketing, but they’re getting better at it as well.

  2. Creating and publishing online video content is easier than ever. Again, the same can be said this year, as the technology for creating video content is only getting better with time. For example, solutions like Brainshark On-Demand still provide a fast and easy way for marketers to develop more online video presentations to share with key audiences, and new features like VideoSync provide even more options to take advantage of.

So why else is interest in video marketing at an all-time high this year?

The biggest factor could be that marketers today are simply more educated on the value and processes involved with creating more video content. Lots of bloggers and experts have spoken or written about the power of video over the past few years – but it seems everyone is talking about it in 2013. Marketing conferences and events now routinely feature video-focused breakout sessions, while tips and ideas for more effective video marketing seem to be everywhere.

YouTube marketing is also a factor here. Google has placed a lot of effort over the past few years toward making YouTube a viable marketing tool for brands to take advantage of, most notably with TrueView. As a result, YouTube marketing now works almost the same as a typical Google AdWords pay-per-click (PPC) campaign, a model that most online marketers are already extremely familiar with.

It’s likely that this has increased the comfort level for brands looking to get involved with video marketing on YouTube, which has led to a greater understanding of how it works. According to the CMI survey, 73% of respondents now use YouTube as a content marketing channel, up 12% from last year. (Interestingly enough, only 48% claim confidence in the effectiveness of YouTube marketing, though there is no data on how this compares to last year’s results.)

Finally, there is the video SEO factor, as more organizations now understand the value that video brings to optimization strategies. Other studies have shown that 62% of Google universal search results feature video these days, and video is 50 times more likely to earn a higher page rank than plain-text pages.

More fun facts for content marketers

In addition to video-related issues, the report includes a ton of other fascinating findings on all-things content marketing. For example:

  • Investment in mobile marketing is growing, as 38% (up 6% from last year) of those surveyed now treat mobile content specifically as its own marketing tactic.
  • Online business presentations in general have become a big-time marketing tool for B2Bs, and the use of SlideShare (40%) saw one of the biggest jumps amongst social media channels in 2013.
  • Believe it or not, LinkedIn rules the social media world of content marketing, with a whopping 91% of B2Bs now using it as a primary channel. That’s up 8% from last year, placing it comfortably ahead of Twitter and Facebook.

For more on the latest content marketing trends for this year and 2014, be sure to check out the full report over at Content Marketing Institute.

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content marketing, SEO, video

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