Are Your Videos Being Watched How Can We Change That
Here is another Article from my blog that I want to share with you here. It is very relevant to the subject of this website and covers many of the elements to be considered in the planning of any Video Marketing Campaign.
We have all noticed, and as previously mentioned on this blog, that the use of online video has increased over the last few years. In 2008, it was said 13 hours of video were being uploaded every minute, and by early 2010, that reached the astronomical number of 24 hours of video uploaded per minute. YouTube has noted it's video collection had already reached more than 2 billion views a day earlier this year. Astronomical would seem a fit description indeed.
An Internet Marketing survey on video viewership is said to have found people of generation 'Y' watch about 5-6 hours per day. Maybe we'll know it as "Generation Y for YouTube" in the future. Sorry I can't give you a definite example but if you know of one please tell us.
I've also previously said that with so many videos out on the web, it’s really important to stand out. You can do that by being entertaining, informative, or both. Being entertaining is hard, so do you think you need to come up with something like a TV ad to stand out? Maybe. But other than the most successful bloggers who really has the need to do that.
Millions of views is great, but I think for a start it would be better just to engage a more select audience by catering to their interest. What can you do to engage your target audience?
- Education and instructional videos are popular on YouTube. In fact, YouTube has a whole how-to section dedicated to tutorials of all sorts. Some have even launched careers in this arena. Try your hand at a how-to video.
- Do a review of products, accessories, or services related to your own. Ask yourself, what are my customers interested in?
- Create videos that answer a Frequently Asked Question (FAQ) about your product or service.
- Make it personal and reveal something about yourself, your business, or your community. YouTube exists at the intersection of traditional content and social user-generated content. Often, personal is more engaging. Does your business have a history? Your product? How have you shaped your community?
- Indulge those most passionate about what you do. Create content fans will love, not a sales pitch.
- Similar to Animoto’s Call-to-Action button, YouTube allows you to add a button to the end of your video that links back to your site or your YouTube home page. Also, don’t forgot to add a subscribe button to the end of your videos so fans can follow your channel. Explore YouTube’s advanced features and add text boxes and captions to your videos here
- Encourage sharing of your videos. Start by simply emailing your list with the hope that word-of-mouth marketing and email forwarding takes hold to launch your business to the next level.
- Maintain an active profile on YouTube. Remember, that YouTube is not just somewhere to post your videos and hope that people watch them; rather it’s like any other social media site and requires maintenance and time on your end in order for it to be an effective marketing tool. Regularly monitor your YouTube account — if people comment on your video, respond.
- Remember the little things! Choose your thumbnail image wisely because it will be the first thing viewers see when they are directed to your video player page — and you want it grab their attention so they feel compelled to press “play”. Also think about the keywords you use in the title of your video, the description, and tags.
- Keep search engine optimization (SEO) in mind and choose words that will make your video one of the top results in relevant searches. Relevance is the key, don’t shoot for the biggest category you might be relevant in but a narrow it down for content.
Well I hope you enjoyed this compilation I collected from various corners of the world. That's what I enjoy about the internet most of all. The ability to travel the world from your lounge room. We may not be physically present but it does make one more worldly in some ways.