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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Over 11 Billion Video Ads Online in One Month: Where to place yours

English: BrightRoll logo

From  time to time I like to check out the comScore Video Metrix numbers for the video ad networks and try to glean some nice statistics from their results. And we usually follow that up with a  personal write-up of some of our findings.

At first, the comScore information showed that Google and Brightroll ad-jacked Hulu and dropped them to third. BOOM! The significant shift I’ve been predicting, occurred, Hurrah! Lower down the list Tremor and SpotX did the exact same to Precise Media dropping them to 8th even though ESPN and Auditude flip-flopped on the bottom of the list with just 140,000 ads in between them. All of that is, of course, just based on the quantity of video advertisements, so now let’s look at the analysis portion shall we?

Leading U.S. Online Video Ad Properties Ranked by Video Advertisements* Viewed
June 2012
Total U.S. – Property and Perform Areas
Ad Videos Only (Content material Videos Not Included)
Supply: comScore Video Metrix
Home Video Advertisements (000) Total Ad Minutes (MM) Frequency (Advertisements per Viewer) % Reach Total U.S. Population
Total World wide web : Total Audience 11,005,355 4,613 67.7 53.
Google Web sites 1,412,882 147 18.7 24.7
BrightRoll Video Network** 1,387,252 805 12.7 35.7
Hulu 1,328,224 583 51.8 8.four
Adap.tv† 1,146,957 649 14.9 25.1
TubeMogul Video Ad Platform** 1,041,279 330 17.2 19.eight
Tremor Video** 836,352 447 17.6 15.five
SpotXchange Video Ad Marketplace† 732,171 404 14.two 16.8
Specific Media** 694,406 332 7.eight 29.1
ESPN 611,875 191 33.7 five.9
Auditude, Inc.** 611,733 208 12. 16.7

*Video advertisements incorporate streaming-video marketing only and do not incorporate other sorts of video monetization, such as overlays, branded players, matching banner advertisements, etc.
**Indicates video ad network
†Indicates video ad exchange

Where To Place Your Video Ads Online

Thanks to the guys over at ReelSeo we’re going to begin looking at internet video advertising networks month-to-month to give you some notion of how they are all trending for the whole year.

Before we take a look at the graphical data, I wanted to do a run down on some recommendations as to where you might  to put your video ads. I’ve weighed up this type of information before and came up with a tie-breaker but it wasn’t necessary this time round. We’ve got a list of ad networks with more than one billion video ads each and another, Tremor Media, getting ready to move up the list. Tubemogul showed incredible development month-to-month but a low reach keeps them from making it.

At the top – Particular Media

Wow, an enormous difference to my recommendations this month as Particular Media which takes the crown away from Brightroll who had been wearing it for a couple months. With a crazy low frequency of 7.8 and a rather high reach of 29.1 they’ve topped my picks this month. They are still smaller, 8th in general video ads shown with 694 million for the month, but that does not mean you really should shy away from them.

Next We have Brightroll

Following a high listing for months, Brightroll stumbled a bit even though they’ve shown massive growth lately in terms of advertisements shown but it seems it may possibly be at the expense of frequency which has been steadily increasing all year and reached 12.7 now while their reach has only risen about 2.5% (down .1% ). Still, with that frequency and a reach of 35.7% they are a pretty safe location to put your on-line video ads.

Adap.television – Steadily rising

Whilst Adap.tv has a worse frequency than Auditude with 14.9, they’ve got a much bigger reach at 25.1 and so took the third and failed in keeping their position from the previous month because both of these numbers but are better than Google and Adap.tv are in the 1B Video Ad club.

Google – Always going to be up there

Google has added some 300 million advertisements and given that the last reports were in February, that’s some decent growth and because of that and their reach of 24.7% it keeps them in fourth though they have a worse frequency at 18.7.

Auditude Staying Put

Auditude remains in 5th with a pretty impressive set of numbers, 12, 16.7 and 611. Although they preserve a low frequency at 12, their reach is lacking at a total 33% off that of  Google although they show about half the ads. These final two variables truly worked against them and kept them from creeping into fourth this month.

The Trend

The only movement this month was both the top contenders.  Everyone else stayed in formation. Back in April when I was just giving 3 top picks it was Brightroll, Precise and Adap.tv as well. Obviously they’re the ones that the others need to have to emulate.

At The Other End

Since we looked at the top contenders, let’s see who’s at the bottom.  ESPN and Hulu are nonetheless fighting for the wooden spoon. Actually when you happen to be that bad, does it matter who is in the basement? ESPN had a terrible 33.7 frequency with just five.9% reach whilst Hulu had more reach at 8.4% but an industry high 51.8 ads per viewer, down 3.7 from final month actually.

Charting Their Progress

Reach appears to the most unstable of all the metrics.

Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

It really is a little difficult to read, but you can see Brightroll has got the lowest and only sub-10 frequency.

Record 11 Billion Video Ads in June: My Video Ad Network Recommendations

When you peer at that massive ad development on Brightroll versus Google, and the much more unstable Hulu,  Adap.tv has shown some pretty excellent growth along with TubeMogul.

 

By | 2012-08-22T01:50:38+00:00 July 19th, 2012|Categories: video marketing|Tags: , , , , , |1 Comment

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

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