Looking back at 2012, the future of email marketing has been spectacular. In reviewing what has happened it is important to learn from the lessons. This will enable Internet marketers focus or anticipate changes. The future of email marketing has never been brighter. In the hands of a great email marketer, things could not be rosier as it has been.
Your inbox will change
The email inbox is an ever evolving creature. Like a living thing, it changes and suits the preferences of people. The launch of the closed beta Alto by AOL will change how inboxes will be seen by potential consumers. The rise of messages and the social messages and easy access of images, video and other media will become crucial. This means more avenues for email marketers to make use of the way Alto will be handling mail and possibly how it will filter the mail.
The rise of the priority inbox is also a thing that will shape how inboxes will look in the future. The removal of non-priority email will enable the receiver to avoid the inundation of the inbox. While it has been seen as a potential winner for the user; it may impact how the email marketer will be able to penetrate and get some eyeballs to read the messages. This will make Internet marketers push harder to make their messages relevant and ensure that it stays in the inbox for reading.
Email marketing is here to stay
There are naysayers that gave a death certificate on email marketing years ago. Now, with the advantages of mobile technologies, we have seen that email marketing has evolved. It has become a dynamic platform. It is important for marketers to realize that the new mouse is the index finger.
Email design should be able to consider the technologies and not stay under the rock. HTML 5 has become more prevalent and should kick in and become the mainstay even in mobile platforms. This will start what is called Email Marketing 2.0, which more mobile and more interactive.
The demand of more video email marketing has been on the upswing. While most email marketing companies discourage the use of videos and rather have a thumbnail and link it with a site where the video is stored, HTML 5 will change that. HTML 5 is the email marketing game changer. The key is how the client can handle the video rendering of HTML 5. While this will not become a reality in the near future; the seeds have been sowed in 2012.
Around 36 percent of emails across 12 industries have been opened using mobile devices. This is the data culled on the first half of 2012. This number is an increase of 11 percent within the same period in 2011. It is predicted that emails opened via mobile will increase in the next year. With this prospect, 2012 has started a revolution where more people will be using their smartphones, tablets or laptops to open an email. This will initiate changes on how email marketers create their messages as they cater to a smaller screen size.