Social marketing will enter a very exciting phase in the New Year. The name of the game will be the same but the theater of operations will be quite different. As we have seen in 2013, social media marketing has become more location-based, mobile and personalized. These are the three unique aspects that will help redefine social media in the future not just in 2013.
Social technologies will remain at the heart of people that is connected to the Internet. Still social media marketing will have its place in the sun. It will become an integral part of the marketing mix of businesses big or small. Social media marketing will become a significant contributor to our personal and business life.
What will become of social media marketing in the New Year? How would a technology that changed the way we connect to each other change our lives further? Will there new technologies that will make or break the leaders of the social media world? What will the future holds for humanity as it becomes more socially connected, albeit in cyberspace?
Social media entertainment boom
For the first time in human history, around a billion people saw the Gangnam style video on You Tube. Entertainment and popularity will be defined on how you are received in the social media space. More shares and more views mean that social media will shift its focus to become an entertainment power house. Social media marketing will have to refocus its attention in coming up with content that is not text based but more on videos and audio. This means that there would be a paradigm shift from traditional television. It also means more people wanting to have their music and shows all within their social media accounts.
As we have become more connected with social media, we will be watching our television through social networks. As mentioned earlier, the way we have our TV’s will be connected on our exposure with social networks. Sites like Hulu will be more integrated with social media sites to deliver their content to where the eyeballs are. This will make social media marketers scampering for places on the content delivery sites and the social media sites jockeying for position to get attention. As television becomes more social; television networks will see more rationale behind audience reaction and commentary as it becomes more real-time.
Social media marketers will have to realize that the news will become more personalized and targeted. How the news will be delivered will depend on the reader. This personalization of the news is not new. It has been the norm since there were news aggregators on the Internet. What will make this Internet news 2.0 a success is the fact that it will allow more social interactions and pushed news items to satisfy the things that you are interested in reading.
What will become of the next wave of social media improvement? More tasks and challenges for social media marketers wait for the New Year. They have to remain vigilant lest they want to wither and die.