Having A Video Site Map Is Not Enough You Must Leave A Trail
Here we have a compilation of tips I have collected from various places around the net. I put these together as a post on my blog also and from the response it recieved I thought I should share it here as well.
Lately I shared some methods for getting your videos noticed more and how they can be more easily found using a video site map. Today I want to add more to the story by looking closer at the process. So just to revise a little – A video sitemap will send Google all the information about your video, title, description, size, keywords, category, family friendly, thumbnail image, etc.
When Google’s “bloodhounds” come sniffing around your website they will find the video and if your video sitemap meets all the requirements, it will index your video into Google video. Once your video is included in the Google video engine, it now becomes eligible to become ranked in the universal search engine. So now what?
The top Google Video rankings are ranked using keywords to enable top universal search ranking. It is up to Google to decide if the web user is searching for a video, and if Google feels that the user may be searching for a video, they will include your video if your video is
under the nose of Google’s “bloodhounds” and they have a good scent to follow.
It is also up to Google to decide if the web user is searching for a video that may contain the information the user wants. We already discussed keywords in the title but now we need to make a video thumbnail image and use a keyword rich file name for that image – Google webmaster requires a thumbnail image.
What is very cool is that you can specify what your thumbnail image will be, as opposed to video sharing sites like YouTube which a snapshot clip from the middle (or beginning) of the video. With a video sitemap YOU have control with your thumbnail and it’s identifier for Video SEO.
Make your thumbnail at least 160×120 pixels in .jpg, .png, or. gif formats, and make the image compelling and keyword relevant. For example, if your video is about “video seo” then make your image about Video SEO and make it eye-catching. This will get you more clicks, and more clicks gives you wider exposure. Place all of your thumbnail images in the same folder on your server so that the search engines can easily find them. Call your folder ‘video_thumbs’ for example.
Place Your Video In A Keyword Rich Article
I see this question all the time “My video is not on the ranked on first page, how come?” When you look into it, their video is the only thing in their post, no SEO work done. In other words, it will help your video ranking if you place your video on a webpage that has a relevant text article.
Tip – Using the WordPress Plugin SEO Pressor will automatically format and grade your article against SEO techniques and I highly recommend it. It has got my articles alone to page one on more than a few occasions.
The Next Steps For Video SEO
The next set of tips are highly important to cement your on-site SEO and align it with your video sitemap. I want to talk about permalink structure, anchor text and sharing your video so make sure you’re here for the next installment