This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Behind the Scenes Part 2: Scratchboard Video

At Room 214, we love to experiment with new forms of video scribes. Our last test, the chalk scribe, was a huge success. Emboldened by that project, we wanted to see what a Scratchboard Scribe would look like and learn how it would differ from our traditional whiteboard scribe.

So we worked with a talented scracthboard arist and friend of Room 214, Lisa Haney. Be sure to check out Behind the Scenes Part 1: Scratchboard Video, to learn more about Lisa, her process, and why the kid on the cow on the bike.

[embedded content]

Here’s a quick-hit list of what we learned through our experiment:

  • Time to Produce:  It took Lisa a full day to create this piece of artwork, which was just one scene.  For a whiteboard scribe, we can typically crank out 4 – 7 scenes in a day.
  • Size: Scratchboards come in various sizes. However, considering the level of detail of each scene, we had to balance board size with the time it would take Lisa to create the scene. The size we chose for this test was 11” x 14”.  Our typical whiteboard scene is created on a 3’ x 5’ board.  So the scratchboard surface area was significantly smaller. We had some work to do get the camera and lights re-position to work for this smaller area and ensure we had high enough resolution to capture all the detail.
SizeWhiteboard Scene (left) vs. Scratchboard Scene (right)

  • Animation: Most of our whiteboard video scribes incorporate animation in some form. A bird may flap it’s wings, a woman may fall thru a trap door, or a dentist may joust with a monster. But with the scratchboard medium, animations will likely have to be very subtle and will likely have to wait until the scene is complete.
  • The *&(*^! Scraping: As the videographer on this test, I have to say it was a bit painful to hear the scraping of the blades against the board. Lisa has apparently gotten use to it. I, however, did not.  Ear plugs are certain to make an appearance on the next one.
  • Element of Surprise: For those who hadn’t seen the sketches, when they watched the video, they weren’t quite sure what that big black blob was going to become.  The Scratchboard video pulled the viewer in – they wanted to keep watching.  Anyone who works in social media or advertising knows that getting viewers to watch an entire video is a real challenge.
StripSelect frames from start to finish

  • Voice Over:  If you’ve seen our whiteboard animations, you’ll notice nearly all of them are accompanied by voice over to help tell our client’s story. For this test, however, we decided to leave it out. We just wanted to let the scene play out, accompanied only by music. We do, however, believe VO could be added to help tell a more specific story.
  • Artwork & Uses Beyond Video:  When we work in whiteboard, we can spend hours creating a single scene, only to erase it away. It’s a good practice in non-attachment. But with scratchboard, there is a final product that can be leveraged beyond the video. For example the artwork can be given away as a gift or prize, auctioned off for charity, or sold. With a little bit of photoshop work, it can also be used to create a digital asset for use in web or print.

Final

A very special thanks to Lisa Haney for her time, talent, and willingness to explore the Scratchboard Scribe with us.  We love working with her on whiteboard scribes and look forward to doing more videos in her preferred scratchboard medium.

By | 2013-10-16T21:13:21+00:00 October 16th, 2013|Categories: social media|0 Comments

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

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