September 25, 2013
If you are an introvert and running a business, branding and marketing can be a little tricky for you. While you are not as shy as people tend to believe, you do prefer keeping to yourself and networking is often more difficult. But that doesn’t mean you can’t have a highly successful business. With these branding and marketing tips, you will be on your way to success as an introvert. In fact, others can learn from the methods introverts use to be successful at building their brand.
Network With Like-Minded Individuals
Networking is vital in business and with improving your brand, but it doesn’t mean you need to have a network of hundreds of people. Instead, introverts are successful when networking with people who have the same interests and skills. Have a smaller network of like-minded individuals that you enjoy talking to and can relate to more on a personal and professional level.
Brand Through Social Media
You don’t have to attend trade shows or events that make you feel intimidated to market your business. Social media is a godsend to introverts, because you are reaching out t others and building your professional network from the comfort of your own home or office. Start utilizing and benefiting from branding efforts through social media networks like Twitter, Facebook, LinkedIn, Pinterest, YouTube and Google+. With millions of people using social media every day, you have the potential to build an incredibly large network of followers.
Maintain a Blog
A blog is something you can do on your own to get your brand out there and gain more attention, without having to attend events with thousands of people. Your blog is your own personal space where you can grow and thrive. Start a blog that is connected to your website and let it show what your potential is. It is a great place for networking with others, marketing your own brand and connecting with the design community. Following other similar blogs will in turn help the success of your own blog.
Hire an Assistant
If you are finding it difficult to keep up with networking and putting yourself out there, don’t hesitate to get a little help. As your business grows hiring an assistant to help you with certain tasks becomes essential. You can ask your assistant to handle things you don’t feel entirely comfortable with, but make sure this assistant has the same ideals as you do in your business.
Introverts do very well in business. Instead of wasting time on small talk and trying to reach out to as many people as possible, they stick with a smaller group of colleagues and have a wonderful network of people to grow and learn from. If you are an extrovert, you can learn a lot from how introverts choose to market their brand.