This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Simple 5 Step Video Marketing Campaign

Video Marketing For The Marketer Five Things To Remember

An Article by Dennis O'Brien * Special Thanks To MultiVision Digital
 
projectorVideo happens to be superb if you're aiming to create more leads and pushing for more sales in a more cost-effective manner. Two thirds of all internet marketers dropped by another marketers web site and half ordered after checking out a movie about a product or service on offer. (eMarketer, Jan 2011). Online video marketing is among, if certainly not "the" finest method, the best ways to engage and transform vistors to your site into clients.
 
If you're an internet marketer then you recognizes the strength of online video marketing. However if you happen to be uncertain as to where to commence, here are 5 simple winners for making a series of low cost marketing videos.

The Five Step Video Marketing Campaign

  1. FAQ's/SUPPORT – Your website needs a list of FAQs (Frequently Asked Questions) or a Support Page because they educate your visitors on your product or service, your experience, and your methods.
  2. PRODUCT EDUCATION/ DEMONSTRATION – You explain your products almost on a daily basis! Now do it in front of the video camera! No formal script is desired as you are the specialist, reveal your stuff! If you need to have a prompt look at your blog on the monitor while you talk.
  3. CUSTOMER REVIEWS – The best details regarding your product are consumer testimonials. Much better if they are on video and are "live" customers. Invite one of your customers to lunch, offer an incentive via your site, or if need be, pay somebody at fiverr.com to do a testimonial if your site is new.
  4. HIGHLIGHT THOSE BEHIND YOUR SUCCESS – Your clients love you as much as they do your support team. Highlight your gifted team of experts that supply the benefits that you hand on to them as consumers. Doing this will definitely take the focus off you and show you recognie the importance of a team. Plus it shows you recognise your potential clients as individuals
  5. OBJECTION RECORDS – Record answers to questions your customers have as a result of your day to day interactions. Highlight your responses and weave them into your presentation. This will relieve you of some of the addtional time you might have to spend answering the same questions about your product or service.
 
After your videos are created, use them on a daily basis in your sales as well as marketing efforts. Place them on your website, in video email messages, community networking sites i.e. Twitter, Facebook, LinkedIn, YouTube and QR codes in media advertising
 

Blueprint For Your Video Marketing Campaign

A consistent video marketing campaign and dedicated approach will definitely enhance your Google positionings, make it simple for new consumers to discover you, develop relationships as well as a client base. An online video marketing campaign does certainly not need to be pricey or complicated.
 
  • Create an offer around your goals and purposes
  • Create the vital message you wish to get across
  • Create an engaging story
  • Plan everything needed so your clients will be excited as well as amused by having you engage with them.
 
Having looked at many advertising and online video marketing campaigns, these few simple steps can save you many hours of editing and re-shooting footage you may be unhappy with. Create a simple video script that you can read for inspiration prior to following these steps. Follow these oline video marketing methods and you will develop lead generation, as well as customer loyalty. By having accomplished this part of your campaign you can then go ahead and share it among your social networks. In my next post I will show you how I use a video marketing campaign to attract more traffic to my sites from the biggest social media site with video content, YouTube.
 
By | 2012-07-22T05:35:51+00:00 February 11th, 2012|Categories: video marketing|Tags: , , , , |6 Comments

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

6 Comments

  1. Ryan Biddulph February 13, 2012 at 2:38 am

    Hi Dennis,

    Super steps here. Crafting a clear and concise message does wonders for your video creation campaign.

    Thanks for sharing with us.

    Ryan

    • Dennis OBrien February 13, 2012 at 9:50 am

      Gidday there Ryan…thanks for taking timeout to visit and also for adding value to the post. Although not easy to do straight up it's a matter of perseverance. Just like marketing itself, if you stay with it and practice all will fall into place sooner than one might think. Even if it's a PowerPoint video or images turned to video, as long as your voice-over is clear and concise as you say, it can do wonders.

      Thanks Ryan

      Dennis

  2. Radu February 13, 2012 at 9:04 pm

    Hey Dennis,

    Great tips buddy! Then apply to blogging and other strategies as well. Have your audience in mind, be yourself when shooting videos and have fun..Anything is life is stronger, more profitable, with a greater impact, you name it..if you feel good doing it 🙂

    Thanks for sharing this post. I appreciate it 🙂

    Best,

    Radu

    • Dennis OBrien February 13, 2012 at 10:59 pm

      Hi Radu
      Good point you make my friend. This could be adapted as a blueprint for a post or article on a blog or website also. Thanks for adding value to the article.

      Dennis

  3. Maria Eves February 17, 2012 at 6:52 am

    Great topic and great pointers here Dennis. Video marketing wow as long as your great at seo with video marketing you can fly to the moon and back for free and publish the worst video. The traffic is lifetime traffic for those keywords to your video.

    What a shame theres no plugin for seo on youtube like what wordpress blogs have. But no as long as u tag your video with the keywords and your description and your title. put your url in where u want to send the traffic to.

    so we be seeing a bit of 3min videos from you very soon Dennis??? thankyou u Dennis for shareing…

    • Dennis OBrien February 17, 2012 at 8:41 am

       

      Thanks for commenting maria and adding to the value of the post. Yes it will soon be very much a video blog as soon as I can figure out this Dragon Naturally Speaking software. It's a pain doing transcripts. I've tried a couple of times. Very time consuming. I am reluctant to post without a transcript from an SEO point of view. As for a plugin for YouTube, I look for the most viewed video in the category I am posting to and use the Info from that post to spin my own. I use the same tags but use the same SEO theory….keywords in headings, first and last paragraph and a few in the write up. There's a camtasia video on it's way 🙂 Dennis

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