This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

The Art Of Trimming Video Copy

Trimming Video Copy Without Throwing Away The Message

An Article From Scott and Josh

A question often asked about trimming video copy is “How do I know if I have trimmed too  much or maybe not enough. Developing a ‘blueprint’ is probably the best answer but not only that   there are different methods for different styles of video presentation.

When reviewing a video presentation script, or as often called video copy, immediately   look for places where you can trim content for more punch without the extra baggage. Audiences appreciate tighter presentations.

When marketers put together a presentation, they often ask, “Is that long enough or is it too long?” Unless you have a half hour time slot to fill, the question isn’t about the clock, the question is….

Does it hold the message you want to deliver

You could read Ken Blanchard’s One Minute Manager in its entirety during your lunch hour, and it has sold millions of copies. Lean and mean has impact.

Do what you must to accomplish your objective, but don’t assume that longer presentations accomplish more than one delivered in half the time.

You will have less to memorize and your audience will be much happier.

The 3 Steps For Trimming Video Copy

1. Make sure you use a backup copy of the script and not the original. You may think that’s obvious but you would be surprised at just how many of us have broken that rule.

2. After reading the script or giving the presentation to yourself out load, go through EACH sentence and STUDY all aspects of it, noting what can be trimmed down or rephrased differently. You would be surprised how much can be cut out after reading it a few times.

Start going through each sentence and cut down repetitive language or phrases that can be condensed.

You want to see if there was any part that doesn’t flow properly when reading it out loud, such as “You will also be receiving” can be “You’ll also get”. See the difference when read out loud? Natural sounds best.

Next, you want to edit the parts that seem too long winded or that seem to be “longer than needed” sentences.

3. Look at new (edited) script and read it out loud again conversational style to see how much better it flows and do another round of edits if needed.

Trimming Video Copy For Talking Head Video

I will often revise an IMPORTANT email I’m about to send out half a dozen times before anyone else sees it. Why? Because I start with my initial writing to get a rough draft out. I also do this for ALL scripts I write for myself or my clients.

1. First, I skim through a script it to see if it makes sense in general to get an idea for what they are trying to get across before actually reading it.

Then, I read every word while constantly thinking in my head, “How can this be trimmed down or reworded?”

2. I then trim down the obvious baggage or “wordiness” of the sentences. I then take a break from the script, coming back to it 30 minutes to even a few hours later.

3. When I come back, I trim it down again, making sure each sentence has total clarity and nothing more.

It’s a rule of thumb that two to three minutes is long enough for a talking head video before your viewer will disengage from the “conversation”. Even then there are things like sliding text banners that can assist in holding their attention and highlighting important points.

We’re not able to apply “bold” to our voice and shouting or emphasising can offend people.  Annotations, rolling text and sliders are perfect for this.

If you need to go longer it is a good practice to break longer presentations into short multiple videos.  It’s always nice having your Facebook Friends telling you how wonderful your video looks but 99% are not likely give you an honest appraisal for fear of offending you.

The experts in this field have no wish to offend you either but they will give you an honest appraisal. That’s why joining OptimizeYourVideo for an average $5 a week and no long term subscriptions makes perfect sense.

Once you have taken all you need you will be equipped with the knowledge and tools that will take your online video marketing to new levels.

By | 2012-07-22T05:36:56+00:00 July 27th, 2011|Categories: video editing|Tags: , |26 Comments

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

26 Comments

  1. Tim Kline July 29, 2011 at 9:49 am

    Great Video Blog. Super stoked on the blog, and cant wait to see more. Subscribed.

    Any Feedback on our videos would be much appreciated.

    Thanks

    Tim

    fourten Visuals San Diego

    http://www.fourtenvisuals.com

    • Peerless September 5, 2011 at 8:34 am

      No quseotin this is the place to get this info, thanks y'all.

      • Dennis OBrien September 6, 2011 at 7:37 am

        glad it helped Peerless….thanks dropping by and taking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

    • Jayne September 5, 2011 at 12:03 pm

      This forum needed sahikng up and you've just done that. Great post!

      • Dennis OBrien September 6, 2011 at 7:21 am

        Hey Gidday there Jayne…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

  2. Tim Kline July 29, 2011 at 9:49 am

    Great Video Blog. Super stoked on the blog, and cant wait to see more. Subscribed.

    Any Feedback on our videos would be much appreciated.

    Thanks

    Tim

    fourten Visuals San Diego
    http://www.fourtenvisuals.com

    • Dennis OBrien August 5, 2011 at 10:26 am

      Tim your work is highly inspirational and very professional. If I can produce anything near that in the next 12 months I would be very happy. Don't want to move too quickly and overextend myself but your invitation to guest post sounds great and soon as I finish touching up a few things I will submit an article to you.

      Looking forward to seeing more of your work and post links to your blogs.here if you like. I have no problem with sharing on this site and I urge anybody reading this to visit your site and see some great production work. If ever you have an article you think would compliment anything here please send it to me for posting.

      Dennis

      • Mavrick September 5, 2011 at 1:59 am

        Son of a gun, this is so hleufpl!

        • Dennis OBrien September 6, 2011 at 7:37 am

          hope it goes to good use….thanks dropping by and taking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

      • Wimpy September 5, 2011 at 10:08 pm

        If you're lkoonig to buy these articles make it way easier.

        • Dennis OBrien September 6, 2011 at 7:20 am

          Hey Gidday there Wimpy…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

    • Destry September 5, 2011 at 2:29 am

      Woot, I will creatinly put this to good use!

    • Patience September 5, 2011 at 6:20 am

      Not bad at all fleals and gallas. Thanks.

  3. Tim Kline August 5, 2011 at 7:06 am

    Fantastic Info! Glad I found you on FB. I will be sharing a link to you for sure. I have a few blogs if you every want to write a guest blog. Will get you a backlink also.

    Tim K.

    Fourten Visuals

    info@fourtenvisuals.com
    http://www.fourtenvisuals.com

    • Dennis OBrien August 5, 2011 at 10:17 am

      Don't want to move too quickly and overextend myself. but your invitation to guest post sounds great. As soon as I finish touching up a few things I will submit an article to you. Looking forward to seeing more of your work and send me links to your blogs.

      Dennis

      • Dontarrious September 5, 2011 at 11:39 am

        Alakazaam-information found, pbrolem solved, thanks!

        • Dennis OBrien September 6, 2011 at 7:22 am

          Hey Gidday there…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

      • Ebony September 5, 2011 at 11:33 pm

        Yeah, that's the tikect, sir or ma'am

        • Dennis OBrien September 6, 2011 at 7:19 am

          Hey Gidday there Ebony…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

    • Morey September 5, 2011 at 1:09 am

      Yeah that's what I'm taklnig about baby–nice work!

    • Suevonne September 5, 2011 at 4:29 am

      That's more than seinsble! That's a great post!

  4. Queenie September 5, 2011 at 4:28 pm

    If my problem was a Death Star, this article is a pohton torpedo.

    • Dennis OBrien September 6, 2011 at 7:21 am

      Hey Gidday there Queenie…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

  5. Julissa September 6, 2011 at 3:14 am

    Do you have more great artilces like this one?

    • Dennis OBrien September 6, 2011 at 7:00 am

      Hey thanks for dropping by and appreciate your input. Please call again and share the link juice 🙂

    • Dennis OBrien September 6, 2011 at 7:17 am

      Hey Gidday there Julissa…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

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