October 1, 2013
Micro video is a shortened version of video, such as Vine and Instagram Video. It allows you to showcase your business, behind the scenes, engage with others and provide funny and thoughtful video shorts. Vine allows up to 7 seconds, while Instagram Video is a little longer at 20 seconds. Using micro video, as opposed to longer videos on YouTube, has a number of benefits for branding. Here are ways to utilize this new trend for branding.
Show Behind the Scenes
Start by showing little clips of behind the scenes. If you run a graphic design business, you can shoot videos of you visiting a museum or art show for inspiration, show video of your studio or workspace, and give an inside look into your editing and creation process. People enjoy little snips of time in someone’s daily business activities.
Engage With Your Followers
Your followers should not only be seeing you post regularly, but need engagement as well. Every time you get a new follower on Vine or Instagram, send them a friendly note of thanks. If you get likes, favorites or comments, reply to them as soon as you can. Try to follow all of your followers, as this is going to keep them.
Hashtags are the keywords followed by the # symbol, as used on Twitter and now Facebook. Both Vine and Instagram video utilize hashtag. What this does is let you add keywords to the description of your videos and updates including the video, so that others can find them. If you have a video with a current trend on Twitter, that is a great hashtag to use to get the most attention.
Practice With Video
Before you start posting videos, practice shooting, editing and uploading them. Use different methods of creating these short, micro videos until you have perfected the process. It helps to practice with the videos before you start announcing your profile to others. You don’t want your newest followers to see less-than-stellar videos, or they might not notice it when you have amazing ones.
Have Fun With it
Don’t be afraid to add a little fun, humor and personality into the videos. Just because you are working on your business brand, doesn’t mean you have to keep it serious and professional. Micro videos are intended to be fun to watch, which means you can have a little fun making and editing them.
Micro videos are the newest trend to hit the social media market. As a business trying to improve your brand, it gives you a unique perspective into what others are looking for and can improve your success exponentially. Remember to have fun with it and not take it too seriously, but be careful with what you choose to share.