This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
twitter
facebook

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

Using Micro Video to Brand Your Business

October 1, 2013

imagesMicro video is a shortened version of video, such as Vine and Instagram Video. It allows you to showcase your business, behind the scenes, engage with others and provide funny and thoughtful video shorts. Vine allows up to 7 seconds, while Instagram Video is a little longer at 20 seconds. Using micro video, as opposed to longer videos on YouTube, has a number of benefits for branding. Here are ways to utilize this new trend for branding.

Show Behind the Scenes

Start by showing little clips of behind the scenes. If you run a graphic design business, you can shoot videos of you visiting a museum or art show for inspiration, show video of your studio or workspace, and give an inside look into your editing and creation process. People enjoy little snips of time in someone’s daily business activities.

Engage With Your Followers

Your followers should not only be seeing you post regularly, but need engagement as well. Every time you get a new follower on Vine or Instagram, send them a friendly note of thanks. If you get likes, favorites or comments, reply to them as soon as you can. Try to follow all of your followers, as this is going to keep them.

Utilize Hashtags

Hashtags are the keywords followed by the # symbol, as used on Twitter and now Facebook. Both Vine and Instagram video utilize hashtag. What this does is let you add keywords to the description of your videos and updates including the video, so that others can find them. If you have a video with a current trend on Twitter, that is a great hashtag to use to get the most attention.

Practice With Video

Before you start posting videos, practice shooting, editing and uploading them. Use different methods of creating these short, micro videos until you have perfected the process. It helps to practice with the videos before you start announcing your profile to others. You don’t want your newest followers to see less-than-stellar videos, or they might not notice it when you have amazing ones.

Have Fun With it

Don’t be afraid to add a little fun, humor and personality into the videos. Just because you are working on your business brand, doesn’t mean you have to keep it serious and professional. Micro videos are intended to be fun to watch, which means you can have a little fun making and editing them.

Micro videos are the newest trend to hit the social media market. As a business trying to improve your brand, it gives you a unique perspective into what others are looking for and can improve your success exponentially. Remember to have fun with it and not take it too seriously, but be careful with what you choose to share.

Disclosure of Material Connection: Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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By | 2013-10-22T15:03:08+00:00 October 21st, 2013|Categories: social media|Comments Off on Using Micro Video to Brand Your Business

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/