Pinterest is a very good platform to boost your video marketing. Why? It has something to do with the way Pinterest works. Pinterest is an online scrapbook that sources its strength from pictures and now videos. Brands have been using Pinterest to promote content and ultimately trickle down to have better awareness to their products. Most marketers are not realizing that Pinterest is extremely valuable in promoting videos that can be used for marketing.
Marketers have been quick in realizing this fact and Pinterest has become an effective tool to promote videos and expand the business’ video marketing strategy. Pro blog Mashable reported that a business saw impressive activity when they started pinning their own videos. If you want to see dramatic results for your video marketing, take advantage of the leverage offered by Pinterest. Here are some tips that you can use to see a boost in your video marketing.
Pinterest is images. It is all about images. The most important way to boost your video marketing strategy with Pinterest is to control your thumbnail image. A good thumbnail pin can entice people to click through. A video pin is a great and appealing cover representation of your video that can double as a teaser. You Tube andVimeo have programs that allow you to create a great thumbnail for your videos.
Make sure that your video descriptions are meaty and with important keywords. The descriptions should be searchable and the video file name should match the title of the video. Matching file names and title will give your video greater discoverability on video sharing sites such as You Tube.
Remember that Pinterest is a visual site. It is easy to have your videos get lost in the mountain of images which will not help one bit. You need to make things easy for the people to put videos in boards that are specifically devoted to videos. This will give your video better chances to be viewed because it is in one place where people expect to watch videos.
It is important to remember that Pinterest is a social network. That being said, you need to capitalize on the social dimension of Pinterest. Your followers will be your leverage to promote your video offerings. Never forget to post videos of other boards that best represents your industry. You need not to promote your competitors but rather focusing on giving value to your followers on Pinterest.
Speaking of sociability remember to “socialize” your boards. This will give people the ability to contribute on your boards. This feature will give some ability for your active followers to contribute their own videos. This is added original content will make your boards more relevant and attract more followers which can be a great boost for your marketing activities.
Focus on creating videos that people would like to pin or re-pin. If your videos are crappy don’t count that it will become popular. If nobody likes it, then you are stuck dead on your tracks. Again, remember when you are engaged in marketing, content is king!
Video marketing is great to make your brand popular. It is important that businesses are aware on the possibilities that they can take advantage on Pinterest. Creating good video can only give you some benefits if there are eyeballs that are ready to watch it.