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This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

What Is Kinetic Typography?

Kinetic Typography in Video What The Heck Is That?

An Article By Jerry Bader

 

TypograghySometimes business people make things harder than they have to be, take marketing for instance. Marketing is pretty simple when you get right down to it: discover the emotional value inherent in what you sell and present it in a memorable manner that differentiates you from the competition. What can be so hard? Of course we all know the devil is in the details, and implementation is the sharp end of his pitchfork.

Those who know our work, or who have read our articles, know that we recommend video as the best strategy to achieve your major marketing objective: delivering a memorable, differentiated message highlighting the emotional value of your brand. And if you follow the trends, you know video is spreading across the Web like cream cheese on a freshly toasted bagel, unfortunately quite a bit of that cheese comes in a bland tasting, homogenized package that makes little impression.

It Starts With Words

The best place to begin is

at the beginning, and everything starts with WORDS. Let's face it we do not live in the Golden Age of Articulation. The communication era spawned by the Internet and its social media craze has created a Tower of Babble. The eloquence, clarity and emotional impact of Churchill, Roosevelt, Kennedy, and Martin Luther King have been replaced by instant messaging abbreviations, fifteen-second sound bites, and 140 character tweets, all coming at you a mile-a-minute, all talking at the same time, and for the most part empty of anything useful or relevant.

If you can't articulate your message in some meaningful manner then you're in trouble from the ‘get-go.' You may think this is old-fashioned, but words DO have meaning. The blurring and confusion of what makes marketing and sales different has led to a generation of business owners and executives who cannot produce or deliver a finely crafted statement of who they are, what they do, and why customers should care.

The problem is often hidden because you can get away with a lot of blather when you're face-to-face, but remove the physical presence and human interaction from the equation, like on your website, and you've got a whole new ball game. This is one of the reasons why we highly recommend a video Web Host but that's a discussion for another time, now we want to concentrate on words, because words can deliver your marketing dreams or they can create your worst advertising nightmare.

You're Looking At The Wrong Mentors

There are endless articles, piles of statistical analysis, and countless essays and white papers on how business should use the Web to its advantage. And like a lot of business writing it concentrates on high profile major corporations as the source of expertise and savvy business strategy. Well, let me let you in on a little secret, most of these big businesses are badly run and creatively and intellectually bankrupt.

Most are running on past successes from a bygone era and consumer inertia. In the end big business is about power and money, not expertise and innovation. Are there exceptions, of course; am I being harsh, probably; but the bottom-line here is that you need to look more carefully at what really works and why, that is unless you have endless stacks of money available to bury your competition and flood the airwaves with endless repetitive drivel that seeps into viewers' consciousness like some alien mind-altering drug.

Kinetic Typography

Now some people are thinking, when the heck is he going to get to the technique. Why doesn't he just give me the bulleted points? Why? Because if you don't understand why you're doing something, you shouldn't be doing it. And if you don't know why things work, you won't know how to fix them when they don't.

People are busy, and the pace of business is fast, but if you don't take the time to understand how and why things work then you are going to waste a lot of time and money. This applies to your clients as well. They need to be attracted and motivated enough by your video presentation to absorb your brand message. If clients don't understand who you really are and what you really do, they will never be satisfied customers.

So here it is, Kinetic Typography an exciting, innovative video technique that combines the power of sight and sound to deliver a meaningful, memorable message based on the power of words.

The technique has its origins with motion designers who took famous movie monologues and animated the words of the script to provide visual emphasis. It's a simple idea, but tricky to execute, and when done well, it's a powerful method for delivering a marketing message. It's a technique that will access both the verbal and visual memory centers of your audience's brains and create the brand recognition that is the goal of every marketing initiative.

Why Kinetic Typography Works

Kinetic Typography penetrates the consciousness because the dynamically presented spoken and written words act as mnemonic devices reinforcing each other. Don't be fooled into thinking that the visuals alone will make up for any deficit in the script.

Your words create a language framework that defines your brand; it creates the context within which you can communicate with your audience; and it allows you to take ownership of those words thereby limiting your competitions' ability to feed off your marketing efforts. In short, words have meaning, words can move you, move you to action, and isn't that what marketing is all about?

About the Author:
Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads,

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

9 Comments

  1. Marcus Baker January 30, 2011 at 12:12 pm

    Hi Dennis,

    I had no idea what Kinetic Typography was so I have enjoyed reading this post of yours to learn more. I must say you always have a way of covering very unique topics Dennis. Well done.

    ~Marcus

  2. Dennis OBrien January 30, 2011 at 11:15 pm

    Gidday Marcus

    Actually I must admit I was expecting a visit after my reply to one of your readers …lol

    I just had a squizz at the other blog because I had a feeling you were the very first commenter there as well as here 🙂 You can see now why I have been a little absent of late while building this site. It isn't open to the search engines yet as I have a fair bit to do so it was nice to test out the headline.

    The very first post you responded to was a "Who Else Wants To…." and this one a "What is…." and if you combine that with a video using image and textual slides you have Kinetic Typography as long as they reinforce each other. At least that's what I take it to mean. Examples are coming soon I hope.

    Had a hard drive problem about 6 months ago and sent it away but this time it collapsed on me completely and the backup didn't work after they replaced it. Luckily I kept hard copies of most data but I still have to reinstall most programs.

    Thanks for visiting

    Dennis

    • Nevaeh September 6, 2011 at 12:27 am

      This is way more helpful than anytinhg else I've looked at.

      • Dennis OBrien September 6, 2011 at 7:13 am

        Hey Gidday there…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

      • Dennis OBrien September 6, 2011 at 7:19 am

        Hey Gidday there Nevaeh…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

  3. Rosalinda September 6, 2011 at 6:06 am

    Dude, right on there brthoer.

    • Dennis OBrien September 6, 2011 at 6:59 am

      Hey thanks for dropping by and appreciate your input. Please call again and share the link juice 🙂

    • Dennis OBrien September 6, 2011 at 7:16 am

      Hey Gidday there Rosalinda…thanks dropping by and tanking time out to comment. i appreciate the input so come back again and "Share The Link Juice" 🙂

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