October 1, 2013
Everywhere you look, social media seems to be taking over. While it is incredibly useful to add social media marketing to your overall marketing plan, it should not be the only thing you rely on. Email marketing is one of the oldest Internet-based marketing methods around, and is still extremely valuable and effective. With email marketing combined with social media, you can be on your way to a rapidly advancing business that is highly successful. Here are some of the main reasons email marketing is still effective.
One of the primary reasons why email marketing is so effective is because many people are checking their email with their mobile phones. You can actually use this to your advantage by incorporating mobile marketing into your email marketing campaigns. Since you know they are checking emails from their phones, you can optimize your emails for mobile phone usage and further enhance your overall potential.
Another thing you can do with email marketing, that you can’t with social media, is targeting specific followers, subscribers or readers. What you can do is separate email contacts by the demographics and create mobile emails specifically for this targeted group. This lets important news only relevant to certain people reach them. Separate the list by demographics like when they signed up, their behavior, geography, interests and purchase history.
With email, you get the unique advantage of being able to format the content. This can make it easier for people to read and truly absorb the information. You shouldn’t go too crazy and make it appear like a sales pitch, but adding different fonts, colors or sizes helps you get your point across. When someone is scanning updates on Twitter or Google+ that is exactly what they’re doing; scanning. But with emails, the formatting itself can really grab their attention.
Another major benefit to email marketing is that you can create long or short emails, depending on the content. Twitter only allows 140 characters which is barely a sentence. Facebook allows longer updates, but the follower has to click to read the entire thing, which rarely happens. However with emails, when they open it, they are likely to read the entire thing. This doesn’t mean every marketing email sent to your subscribers should be an essay, but you do have more freedom with it.
Email Subject Lines
And perhaps what can benefit you the most, is the email subject line. This gives you the perfect opportunity to capture the attention of your subscribers. As mentioned before, sites like Twitter, Facebook and Google+ are limited, and it is hard to have single updates recognized. But with an email subject line, you can really draw a reader in so that they open the email and read what you have to say.
Consider utilizing email marketing as part of your overall marketing plan, and you will see a major jump in sales.