A Simple Video Marketing Secret | Lesson 1 of 4

in this lesson I’ll share with you a simple secret to kick-start your video marketing strategy even if you don’t have a single video made yet you’ll want to have a scratch sheet of paper or something to take notes on because at the end of this video I’m going to ask you to write down the answer to a single question ready let’s jump right in with the one thing people forget about video marketing and that is that video marketing is still marketing now stay with me here I say this because I feel many brands see video marketing like this they spend all their time and effort making their videos big as possible while practically ignoring the marketing side first off your video doesn’t need to be that big of a production and you only need to do one simple thing to beef up the marketing side and that is a well-defined goal notice how I didn’t say goals plural oh no I’m talking one video one goal going viral that’s not a goal that’s a wish save it for a well get views that’s better but views don’t exactly pay the bills it’s easy to tie a video to a single goal when you see it as part of a larger marketing campaign that’s why I like to look at video as a power up to an existing marketing goal power-ups and video game terms give you an advantage like more strength or firepower and that’s exactly what videos can do marketing plus video equals super marketing let’s take a look at a simple campaign to see where video can power it up well set the stage with a landing page and an offer it could be a product purchase a free download newsletter sign up for anything basically we have a page we want people to visit and an action we’d like them to take next we’ll need to drive traffic to our landing page in the hopes that a percentage of those people will take us up on our offer and for those that don’t we’ll try to get back in front of them another time to try again this is a super simplified framework you can apply to just about any business and video can provide a number of different power-ups video can power up traffic to your landing page by increasing your attention and click-through rates or by lowering your ad spend and cost-per-click video can power up your landing page by increasing your conversion rates and overall understanding of your offer and lastly video can power up your remarketing by getting the attention of lost customers and rien gauging with them at the perfect time so I want you to think about your business and the marketing tactics you’re currently using are you doing content marketing paid search SEO email marketing you name it grab that piece of paper and write down one marketing goal that you’d like to power up with video I want you to keep this goal in mind because tomorrow we’re going to look at the most effective types of video to create to achieve any goal but you don’t have to wait until tomorrow to get started in the email that sent you to this lesson there’s a link to take the lesson one quiz that’s right there’s a quiz pass the quiz with a hundred percent and unlock lesson two right away so give the quiz a shot otherwise I’ll see you tomorrow for lesson two the videos you need to succeed

By |2017-07-18T14:24:29+00:00July 18th, 2017|Categories: video marketing|Tags: , , , , |Comments Off on A Simple Video Marketing Secret | Lesson 1 of 4

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
twitter
facebook

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.