Welcome to the very first in an on-going collection of blog sites on using social media to boost your crowdfunding project.
The crowdfunding phenomenon is exploding– individuals across the worldpledged over $2.7 billion in 2012 to sustain independent makers realize their desires, with that number expected to virtually double this year.
Opportunities are that you’ve seen crowdfunding jobs pop up in your Facebook or Twitter feeds as good friends dispersed the word to aid increase funds for neat brand-new comics, games, gizmos and fine art projects. You could have also vowed to a campaign on Kickstarter or Indiegogo for an individualized incentive.
However suppose you have a task of your very own, and are creating a crowdfunding project to raise funds for it? We’ll begin our blog site collection by excavating into one of the most important components to building buzz and driving promises so that your project has a much better chance at profiting.
Social network is definitely crucial to the excellence of any kind of reward-based crowdfunding campaign. Whether a retro video game, a streamlined bicycle accessory or a farm-to-fork food vehicle, every upstart artistic team really needs a large supporter base to reach its fundraising targets. Even before campaigns launch, resourceful task creators rally their personal networks via social media and email to ensure an emergency of people are currently topped to promise to their reasons.
Of course, the most vital secret to the success of any sort of project is an engaging principle. A significant social network will only take you up until now if your job does not reverberate or really feel “actual” sufficient. Yet allow’s think you have an unbelievable concept, and are ready to share it with the globe. Despite just how outstanding your providing may be, a pre-planned, focused social networks approach is still essential in ensuring you reach your financing goals.
On Kickstarter, some fans could happen upon your job when just searching the website, and you could even get fortunate adequate to be featured on the platform’s front web page, but also for the majority of successfully-funded tasks, the bulk of promises will certainly come from social sharing. As a matter of fact, an analysis of bit. ly links to leading Kickstarter projects discloses that Twitter and facebook continually steer the most reference quality traffic, while direct web links from e-mail are equally as important. (Google+, LinkedIn and YouTube do not constantly drive as much traffic for many projects.) Precisely, the projects that steer the most sharing on top social media websites have the best opportunity of success.
Recommendation websites for “Ukiyo-e Heroes”, the top-grossing fine art job on Kickstarter.
When big-name makers like film director Spike Lee, recording artist Amanda Palmer or designer Yves Behar are involved in a crowdfunding project, it’s easy to see how people will find out about it. But what about when you’re just a guy in a garage with a cool invention but seemingly no connections? Your personal social networks will act as the backbone for your marketing strategy.
An April 2013 research report on crowdfunding motivators suggests that altruism is a key reason people donate to campaigns. With that in mind, the easiest way to boost social shares it to simply ask. Your friends, family and supporters are keen on seeing your project succeed, and many of them are primed to help beyond just financial support.
Remember to include calls to action asking fans to share your campaign on social media in each communication you have with them. You can even go one step further by directing fans to a custom landing page with buttons for easy sharing on Facebook and Twitter.
Think about the concept of “surround sound”, which is when a potential campaign supporter hears about your project from multiple sources – this could be from social media posts, comments on a message board, mentions in daily conversation, news articles or a combination thereof. Look to groups of friends and communities that share the same interests, locations or other identifying features, and encourage fans to talk about your project among those groups.
Once you’ve considered strategies for motivating your fans to share your project across the web, you can begin planning a broader strategy for promoting your project on social media. Check back Wednesday, September 4, when we’ll dig into the types of content and messaging that resonate on Facebook for crowdfunding campaigns.