How Video Content Marketing Can Grow Your Business – Kenny and Travis from Kajabi Interview

hey what’s up sean here with video influencers helping you build your influence and your income with online video and today i’m sitting with the cofounders of kajabi Kenny and Travis how’s it going hey greater good and we just want to talk about briefly about the power of video & online video or in a business arena and one of the things that if you check out what they’re doing you are creating YouTube videos educational content you’re creating other social media content and you have in a business with employees and you’re doing things and one of the things we were talking about off-camera was you kind of like are treating yourselves your software company but this site is kind of like being a media company and you’re putting out all this media what’s kind of your philosophy and your strategy with online video that’s kind of funny we’ve an awesome like software style office but we tour people through there and then we say oh yeah and this room is our video studio and people like what are you shooting here basically we have clients come in or something like I know it’s for us like but but our strategy is is people want to buy products whatever that product might be from somebody they know like and trust you know and how do you do that if your software company with stock photography on your website for example you know like it’s like no just be yourselves and be out there in front of the video because people are going to buy from somebody they think they can relate to or they can trust you like I said in and video is just the best way we found to do that it really like sparks their interest even further cuz like oh these are the guys that built this thing this is their team yeah this is how to use it this is it’s really it’s almost like the old school where you met the sales person at the door and they showed you the shoes or they you know they showed you the car it’s kind of that strategy but it isn’t selling it’s more personality and it’s encouraging and and it’s it’s kind of raw sometimes but I mean we do have a studio now but you got understand we started where we didn’t have a studio and we literally would shoot maybe from our computer at first i phone then we eventually bought a camera then we saved enough amazon points to get the nice cannon and then for years i was editing and yeah can he was behind the canada our steve is behind the camera and I would talk or do something in so not only we have to evolve an equipment and learning we also had to learn how to be on camera because it was pretty hard for us at first like you have to used to seeing yourself how the rest of the world sees you you need to hear yourself because otherwise you’ll be so I mean I would be petrified sometimes having to hear it again the second time but you have to overcome it because it helps I mean you could even be selling like plumbing anything and if you have some video behind that people are gonna want to work with you yeah yeah i saw a recent stat that without a doubt especially with sales on a website if there’s a video behind a product or a service or no video the conversion is off the charts really a difference yeah i don’t understand why everybody’s doesn’t have at least just one video on their site yeah yeah i was looking the other day for like a flat screen TV installer you know and i’m looking at these just did stock looking sites and it’s like just shoot a video of yourself just saying how you’re gonna like do the best job ever that’s it it’s don’t even be salesy like don’t make it like some cheesy cable TV commercial just sent unless you’re doing that for fun cuz it is fun to shoot those to be silly but like just be yourself show behind the scenes stuff show yourself talking about your philosophy like why did you get into that business you know what do you love about your business what do you hate about your business what are the best customers would there’s so many things anybody could start doing yeah and so do you think then that this would be applicable and pretty much any niche that’s so business owners and just kind of those entrepreneurs that are launching something that they get started with video and that they should be producing content yeah anybody yeah you obviously you start with YouTube because it’s so darn easy it’s so simple to just get content up there and you can shoot all this from your iphone for a long time and you know you can produce some really cool stuff just with your phone I love it and then maybe just lastly what are some of your best tips and maybe mistakes that could help shorten the learning curve because i love you told your progression you you were editing you did some canned stuff on the camera now you have some better stuff and now it’s always bad it could be like okay there it’s out it’s unreachable you’re the stuff you’re doing so great what are some of the time savers and mistakes you made along the way that people could save on yeah i think learning from others i know we started using Wistia as a hosting platform and they had so much cool content about what kind of camera to use what kind of lighting like that helped a ton learn from other people like have kind of your mentors of how they’re shooting like their content like not only the Wistia teach us but they shot really cool content so i was like oh how are they doing this other standing this way they’re they’re doing this kind of lighting like that’s and then you got it just start doing it I think the more we did it the better we got at it that spit up a lot and just just think about lighting and audio not like pro quality or anything but like I’m you sound a little then it’s just kind of weird yeah and the technology is so good it’s pretty easy to do that but make sure you watch it back like some people post some stuff and I’m like dude why did you post I can’t see you I can’t hear you yeah maybe you shouldn’t well I’ve already filmed it like to shoot it again I mean yeah really you have to be your own camera person you’re on editor and your own producer at first I mean we were there was a couple of us at that point so we could do that but now we have Joe full-time video guy who’s focusing on it all the time but you have to start with that guy start now yeah oh and so philosophy wise like you see it as valuable enough to make that investment in really content you’re not selling but in that is that’s building the brand building the business and you think that businesses should be thinking that way like let’s it’s uplevel our gear our team to help build out this content yeah you don’t necessarily have to hire someone but we knew that was part of our strategy we wanted to get to that point that you can hire an outside service if you needed to we’re just per project yeah exactly i mean we really look at a company like Apple and the way their constant calling stories behind their their their hardware and software everything they build and that’s the approach we take is we want to tell the story you know why did we come up with the idea who are we we’re real people you can trust I mean in software you never know was it built offshore is it built by a bunch of people that just don’t care but once you’re in front of the camera and you’re talking and and even like live Q&A is we’ve done that where they’re either on periscope or their their instant messaging us and we answer questions anybody could do that in their business yeah for software in particular most competition most competitors are talking feature feature feature feature and we want to go out and talk quality and aesthetic and easy to use you know and and I think having like a dedicated video person helps us to do that and really put out top-notch stuff and talk about things that are important to you like things that are you have a passion about like I started doing these chalk talk videos and sometimes they weren’t even about our business or anything there’s about life and we got a lot of cool buzz from that I think that’s eventually how we kind of connected with shalina for sheet saw those videos which is like oh should contact the kajabi guys because you don’t know what a good video my you for your business or your career it not to be shocked sometimes that’s really good and then just to close what are kind of the world has changed online videos change the world what are your closing thoughts motivation inspiration for those watching to literally literally leverage this game-changing opportunity of online video yeah there’s so much new technology it’s incredible so I would say try things like we’re trying out periscope right now he’s tried it before just try new things don’t get stuck in your ways but then again we also live by a simplicity philosophy so if something like periscope isn’t really working in our mix will drop it eventually but we do try to essential is simple yeah yeah good book is a symbolism and being like wait why do you have to really do that like like I’m in the airport the other day and the lady has this giant bottle of water and the guys that you have to throw it out so she tries to drink the whole thing and then didn’t you read article about someone a lady did that with a bottle of cognac at and then she passed out and they’re like well I already have it I have two times already that well maybe you need to drop it like that like test stuff like is YouTube giving you results his facebook giving you results then keep doing that yeah it’s really good and then I love lately the word iterate like so put out something it doesn’t matter what it is and then that’s not the final and so on if forever you know it sure things on the internet stay around forever so you don’t want it to be embarrassing or anything but then come out with something better and better and better and you know and work your way up so hey thanks so much for checking out this video make sure to subscribe to video influencers for more content to help you build your influence and your income with online video and check out the full length interview that we do with Kenny and Travis who’s pretty awesome ya its puckett i mean you’re talking wisdom bombs going off explosions insights there was a whole lightning round even yeah act it out well i eating dance around it was pretty significant so anyways we’ll link that up in the YouTube cards YouTube description all other stuff in the show notes thanks so much for watching keep crushing it keep smashing it keep knocking it out of the park appreciates you we will talk soon air dry our hair dryer I’m an air dry air but i will use the hair dryer like the old dudes in the gem is her dress why did do that yeah oldies in the gym there’s places that don’t need to be dried in the gym the same come on guys periscope I you this let’s do this pop along with me I let’s do this restin over the hugging wanna see let’s do this let’s do this let’s do this clap along with me do this let’s do this let’s do this lab along with me let’s do this good job with me let’s do this a job at eat let’s do this pipe along with me ok so let’s play on the plane you’re no rhythm no rhythm us power does can you can play the guitar saying I cannot

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.