You know what the biggest no-brainer of no-brainers there are when it comes to a productive video on YouTube? Whenever “Sesame Street” or “The Muppets” or something Jim Henson has ever had his fingerprints on decides to do a parody of something currently in the public consciousness. So when Sesame Street released a video of the iconic Cookie Monster singing “Share It Perhaps,” a parody of the tremendously common Carla Rae Jepsen song “Call Me Perhaps,” nicely, it didn’t take any time at all for that video to hit over 2 million views in just a day.
Yes, it’s one of those simple little pop song that you just can’t help singing at the grocery store but have no concept as to why.
So, “Sesame Street” and Cookie Monster changed some of the lyrics to consist of a longing for cookies:
What makes this a significantly larger hit than usual for “Sesame Street” is that this is something that crosses over in reputation from the narrow demographic of “kids” to “absolutely everyone who has ever liked Sesame Street.” Contemplating that “Sesame Street” has been about for a lot more than 40 years, that most likely contains, oh, everyone. Because this is not just an educational video for children, and taps into some thing common, it’s one thing that everybody will seek out and get pleasure from.
Because the typical “Sesame Street” video on YouTube gathers at or about 100,000 views, the fact that this is at or about two million shows the energy of leveraging already well-liked entertainment. You have to stand out in some way: it is easy for “Sesame Street” due to the fact they are currently a common entertainment themselves. But if you leverage a thing well-known, you really do need to do it in a most intriguing, witty way. That’s how Walk Off the Earth scored one of the biggest hits of 2012 with a distinctive version of Gotye’s “Somebody I Used to Know” back in January:
It really is arguable that their own video led to Gotye’s tremendous rise into consciousness this year, considering that Gotye’s version came out last summer, but it would not have had the influence it did had it not been done in such a clever way. So have you got any ideas for your own viral video?