Using Video Marketing for Business | How to Grow Your Business With Video

there’s a reason that everybody is talking about video right now hey everybody this is roberto blake of robertoblake.com helping you create something awesome today so today we’re going to talk about video marketing for growing your business I know that everyone’s actually talking about video and video marketing right now I know that almost all the social media platforms are moving toward having a video component incorporated into them and you need to understand that this is something that’s very practical for you growing your business I’m going to give you some specific examples of how video marketing can grow your business right now and I’m gonna do that completely free I also did an in-depth article with smart hustle magazine about this if you want 10 specific ways that video can help your business I’ll leave that in the description below so check out the link let’s jump right into it one of the most practical things you can do with video marketing right now as a business whether you’re big or small is webinars and taking advantage of live video there are so many companies that are blowing money and payroll on cold calling and there are industries in situations where cold calling can be effective but what’s even more practical right now is live webinars for one thing they’re our way to qualify leads I’ve talked about this before but the real advantage here is that even if you wanted to leverage your workforce instead of just having one or two people do this webinars are still great because you can have them cover multiple facets of your business schedule different webinars at different times and again it’s still absorbing only one to two hours total of the work day and you’re getting qualified leads you’re getting people who are decision-makers because they’re the only ones who have 45 minutes to an hour and a half to spend on this you’re capturing their email address and you’re getting whatever other information and data that you really want for them as a result of this and your captivating them and holding their attention so your call and follow up with them is going to be a warm call it won’t be a cold call and you have their email address to be able to market to them directly and it’s still saving you a tremendous amount of time that means that the person involved from your staff is operating in a one-to-many relationship instead of a one-to-one relationship and you have this information to plug into your CRM later or into your call list and then these people are qualified leads and you’re doing warm calls for the follow-up so I think that it’s a tremendous opportunity and just one of the ways that you can use video marketing to your advantage now another obvious method is video marketing through content I think how to videos and demonstrations and informational instructional stuff is actually a great way to get people into your ecosystem and make them aware of your brand and how your brand solves a very specific problem for them this is particularly useful if you are product based business but work for services too well it was like lucrative categories on YouTube one of the most watched things on YouTube are unboxing videos and you know why it’s because by watching someone unbox something and seeing what their experience and their thoughts are on it you’re getting some information that’s going to help you make a qualified buying decision someone you trust somebody that you believe in somebody that you’re familiar with is telling you how they feel about a product look my dad brought Craftsman tools guess what I by Craftsman tools well video marketing is the same way if you are an authority or an expert in either a subject or in an industry or around specific things and resources so by leveraging your expertise and using video marketing you can sell things it’s not really a hard concept to follow he-man and GI Joe without being subject matter experts or selling stuff for Mattel and Hasbro for a really long time and making a lot of money this isn’t new and it’s not rocket science video sells stuff go figure if you’re a service-based business then either demonstrating how the service works or getting video testimonials or just showcasing your overall knowledge is probably to your advantage and it’s a great way to get people comfortable with you and again it creates brand awareness YouTube is fantastic for this is the second largest search engine in the world but it’s not the only option there are plenty of people doing this effectively in facebook whether it be with face video or Facebook live in fact Facebook live Q&A s and periscope live Q&A s are fantastic way to let people challenge you and show them that you are a subject matter expert and then they are more willing to contract you for services this is especially true if you’re a consultant of some kind this is actually the primary way that I get leads from my consulting around social media and video marketing itself one of the other angles here is micro content platforms platforms like Twitter and snapchat and Instagram the cool things about these platforms is that the audience you have there is going deeper with you they have a deeper loyalty they have an emotional connection and by putting content out there especially participatory content content where they can react to respond or interact with you is very effective in strengthening that relationship which can lead to conversions later it means that you have less work to sell those people because they are interactive and they’re involved and they have skin in the game but the secretory content like this is great because you can you know it can impact you getting a hashtag trending and you can’t always owned a hashtag but the beauty of hashtags is that it allows you to accumulate data it allows you to kind of listen in and see what the chatter is in the internet around this topic or around this thing or around your own brand and so you can use micro videos in Instagram snapchat and Twitter to really help facilitate that and to go ahead and energize a fan base or an audience and get them involved in a conversation so that you can get some feedback and you don’t have to second-guess things you can actually find out what people are willing to put their face in their voice behind and why they care about it and why it matters to them or what they’re willing to commit to a 140-character tweet about at the end of the day this is about practicality the reality is that everyone used to want to get an ad on television if they can afford it because it was going to give them the reach and distribution to grow their brand and make sales or get new clients well social media is empty Italy cheaper more affordable measurable and requires less in terms of production values to accomplish the same task my friends and so I definitely encourage you to educate yourself more about video marketing if I can be a part of that I would love to so you can either leave questions for me in the comments section you can feel free to use my contact information in the description below to reach out to me for paid consulting and of course I definitely want you to check out the article I wrote in smart hustle magazine with 10 practical ways to grow your business with video marketing anyway I hope you enjoyed this video and got some value from it like this video if you liked it don’t forget to subscribe for more content as always you guys thanks so much for watching and don’t forget create something awesome today ideally a video

About the Author:

I work at home as a web designer/developer and video marketing is a major component for my clients. The many issues faced by site owners led me to start this blog as a reference point for further reading. I hope you enjoy our contributions and please visit http://fusionthemes.com.au/

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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.
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This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.

This Is A Custom Widget

This Sliding Bar can be switched on or off in theme options, and can take any widget you throw at it or even fill it with your custom HTML Code. Its perfect for grabbing the attention of your viewers. Choose between 1, 2, 3 or 4 columns, set the background color, widget divider color, activate transparency, a top border or fully disable it on desktop and mobile.