First, let’s take a look at the advertisements that have been playing on Tv and of course are readily offered on YouTube. The first is “Golf: Pirate:” Then, continuing the theme of Golf, with Lotto: And Golf.
Bluefin looked at the social media activity around Mike’s Tough Lemonade ahead of the ad campaign that took place from April 18 to May 8, and then took numbers from the time the campaign hit, from May 9-22. They looked at an ad campaign that had 642 airings on 421 Tv show telecasts. These generated 6.8 million comments from 1 million individuals, which is nearly a 7:1 ratio. Take a look at the chart:
As a commenter says later, it’s type of disappointing we don’t see what occurred right after the campaign, but I guess we can assume by seeking at how the graph behaves right after the huge spike, it leveled off.
Ad Age remarks that the percentage improve is not necessarily huge, but acquiring folks to comment about an advertisement is a huge challenge.
The Mike’s Challenging Lemonade advertisements are not exactly the exact same type of “non-selling” ads that we’ve been speaking about. After all, these are produced-for-Television spots. And beer commercials going for sitcom-style content material for a 30 second ad is hardly a new point. But what it shows is that excellent content material provides a talking point, and hopefully viewers keep this in mind when they hit stores.
The online video equivalent of this is posting a video to YouTube and producing content that men and women want to share by way of Facebook, Twitter, Google+, and so on. As constantly funny, attractive, embarrassing, unusual–those kinds of triggers rule. Mike’s went sort of unusual and funny right here (as has been their way since they emerge onto the scene), and according to the study, did fairly well with it. So share your thoughts with us by leaving a comment below.